AmaWaterways is offering new incentives on select 2027 departures to support travel advisors in capturing strong demand across both segments. Additionally, AmaWaterways has also announced its Triple Savings offer, available on select Europe and Colombia sailings and applies to new FIT and group bookings.
*All details correct at time of publish (05 March 2026)
Now open for new bookings made through March 31, 2026, these offers apply to select 2027 sailings and build on AmaWaterways’ commitment to delivering exceptional value and world-class travel experiences.
Jamie Loizou, Managing Director of AmaWaterways, said, “With group and solo travel emerging as two of the strongest trends in our industry, these new incentives aim to reward agents for building group business while making it easier for solo travellers to enjoy an AmaWaterways journey.
“AmaWaterways is successfully providing flexible, meaningful journeys that reflect exactly what our guests are looking for: rich experiences, great value, and genuine cultural connections.”
Solo Traveller Offer
As more guests embrace travelling alone, AmaWaterways remains committed to creating a welcoming and enriching experience for solo travellers. From small-group excursions that make it easy to connect with other guests and knowledgeable local guides, to a warm onboard atmosphere, solo guests are thoughtfully supported throughout their journey.
Dedicated ship tours on embarkation day, invitations to special gatherings and the support of attentive Cruise Managers and crew members help ensure solo travellers feel comfortable from the moment they step aboard.
For solo guests choosing to celebrate holidays such as Christmas and New Year’s, AmaWaterways fosters a warm, inclusive atmosphere where festive traditions can be enjoyed alongside a built-in community of fellow travellers.
In recognition of the continued growth in the segment, AmaWaterways is offering a special 10% single supplement on over 500 sailings selected in 2026 and 2027. Available on bookings made through March 31, 2026, the reduced single supplement applies to all stateroom categories except Suites on eligible departures.
Limited-Time Group Offer
With thoughtfully curated experiences in every port, dedicated wine rooms in the dining room that seat 8 to 10 guests, and the ability for groups to reserve the Chef’s Table Restaurant for private, hosted experiences, AmaWaterways offers an ideal setting for groups looking to gather and connect.
The company is also developing a curated menu of customisable experiences that groups can request to tailor their sailing around shared interests, such as wellness. From wine- and beer-themed departures featuring guided tastings and expert hosts to Smithsonian Journeys cruises offering exclusive excursions and expert-led enrichment, and more.
For a limited time, AmaWaterways is introducing a special group offer on all new 2027 group bookings made before March 31, 2026. During the promotional period, the group saving triples from £200 to £600 per person, providing exceptional value for group clients.
This offer builds on AmaWaterways’ Enhanced Group programme, which continues to provide long-term benefits and incentives to support advisor growth. Now available on more dates, the programme ensures that every group booking contributes toward future sailing benefits and additional rewards.
Advisors can earn a complimentary 7-night cruise on select 2026 or 2027 departures to experience the AmaWaterways difference firsthand. Full details are available on the Travel Advisor Portal.
Triple Savings
Additionally, advisors may choose the Triple Savings offer, which includes £750 cruise savings per person, a complimentary stateroom upgrade and £50 onboard credit per person. This offer is available on select Europe and Colombia sailings and applies to new FIT and group bookings.
For more information, visit www.amawaterways.co.uk.
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