To celebrate the launch of its all-new 2028/29 season, Ambassador Cruise Line has revealed details of its latest trade incentive, inviting agents to become a ‘Sales Superhero’ for the chance to win a range of exciting prizes.
*All details correct at time of publish (12 March 2026)
Running from 12 March through 3 April 2026, the incentive will reward agents who support the launch of Ambassador’s new season with a series of prizes, beginning with a headline reward for bookings made on launch day itself.
Agents who make a valid 2028/29 season booking on Thursday 12 March will automatically be entered into a prize draw to win a three-night Ambassador cruise for two, sailing on any three-night itinerary departing between 22 April 2026 and 13 December 2027.
Following the launch day prize draw, agents will also have the opportunity to win a series of weekly prizes across three weeks, with one prize awarded each week to agents who make a valid booking during the incentive period.
These prizes include:
- Merlin passes for a family of four
- A 12-mile helicopter ride for two with prosecco
- Sky High afternoon tea at Lucky Cat 22 Bishopsgate by Gordon Ramsay
To enter the weekly prize draw, agents simply need to make a valid 2028/29 booking between 13 March and 3 April 2026, then email their name, ABTA number and booking reference to competitions@ambassadorcruiseline.com at the time of booking.
Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “Our valued trade partners play a vital role in the continued growth of the Ambassador brand and initiatives such as this are our way of recognising the support they give us throughout the year.
“The launch of a new season is always an exciting moment for the business and we’re delighted to mark the occasion with our ‘Be Our Sales Superhero’ incentive, which gives agents a fun opportunity to get involved while supporting the launch of our 2028/29 programme.”
The trade incentive follows the launch of Ambassador’s all-new 2028/29 season, which will see the affordable quality, no-fly cruise line continue to offer guests the warmest welcome at sea on sailings departing from UK ports including London Cruise Terminal in Tilbury, Newcastle, Dundee, Liverpool, Belfast and Portsmouth.
Across the season, Ambassador’s fleet will sail 74 itineraries, calling at 108 ports in 30 countries across three continents, while travelling more than 130,000 nautical miles on sailings ranging from short breaks through to longer winter sun cruises. The 116-page, A4 landscape glossy brochure is available to view in a Flipbook here or download here
To find out more about Ambassador Cruise Line’s 2028/29 sailings, agents should visit Ambassador’s dedicated agent portal: Welcome to our Trade Partners/Travel Agents
Be Our Sales Superhero Trade Incentive – Terms & Conditions
Launch Day Prize
Prize excludes sailings A12615, A12620 and A22637. Incentive runs only on 12 March 2026 and is valid on new 2028/29 season bookings only. Charter and onboard bookings are excluded. No cash alternative is available. Prize is nontransferable. All valid bookings will be entered. The sailing will be for two people sharing an inside cabin. Any cabin upgrade or additional packages or extras will be charged at the applicable supplement.
The prize winner must travel and be the lead name on the booking. Once the winner is announced, the prize must be claimed within seven days by emailing competitions@ambassadorcruiseline.com and the booking must be made by 13 April 2026.
Weekly Prize Draw
Incentive period runs from 13 March 2026 to 3 April 2026 with one prize awarded each week. Valid on all new 2028/29 season bookings made between these dates and may be withdrawn at any time. Charter and onboard bookings are excluded.
No cash alternative is available. Prize is nontransferable. Once you have made a valid booking, please email your name, ABTA number and booking reference to competitions@ambassadorcruiseline.com. Entries must be submitted at the time of booking. Once the winner is announced, the prize must be claimed within seven days by emailing competitions@ambassadorcruiseline.com.
Merlin passes are based on two adults and two children. The helicopter ride is available at multiple UK locations, minimum age six, and the voucher will be valid for 12 months. The afternoon tea experience will have a regional alternative if the winner is unable to travel to London.
Visit the Travel Pursuit News Hub for more exciting updates.
