Riviera Travel is responding to surging demand with Open For Discovery campaign, launching 2027 & 2028 holidays earlier than ever with 10% off.
*All details correct at time of publish (18 March 2026)
The ‘Open for…’ campaign, live from 18 March until 27 May 2026, offers a 10% discount across Riviera Travel’s entire 2027 and 2028 program supported by the release of its 2027 European programme, expanded river cruise portfolio and 2028 worldwide tours.
The new campaign invites agents’ customers to book early and benefit from greater choice, stronger value and Riviera Travel’s fully escorted, expert-led approach across river cruising, European touring and worldwide travel.
Savings across 2027 and 2028 departures
From 18 March to 27 May 2026, UK and Ireland customers can benefit from:
- 10% off all Riviera Travel holidays departing in 2027 and 2028, with no exceptions
- 20% off selected 2027 departures, across river cruises, worldwide tours and solo holidays
- These offers are also combinable with Riviera Travel’s agent rates making it 40% off river and ocean cruises and 20% off tours should an agent want to book in for 2027 or 2028
‘Open for…’ – a new brand platform
The new ‘Open for…’ campaign positions Riviera Travel as open for discovery, open for expertise and open for thoughtfully planned journeys, encouraging agents to book customers ahead with confidence.
Across all channels, the campaign highlights Riviera Travel’s strengths: expertly guided days, carefully curated itineraries, extensive inclusions, and the reassurance that every detail is taken care of.
From flights and transfers to hand‑picked hotels, beautiful ships and knowledgeable Tour Managers and Cruise Directors.
European tours: New Destinations and Refreshed Favourites for 2027
From 18 March, all 57 existing European tours will launch their 2027 departures, plus 6 brand new itineraries added. These include:
- Transylvania & Bucharest – 8 days starting from £1,639pp
- Crete Uncovered – 8 days starting from £1,879pp
- Discover Northern Cyprus – 8 days starting from £1,939pp
- Highlights of Lake Garda, Venice and Verona – 8 days starting from £2,639pp
- Dordogne, Albi & Carcassonne for solo travellers – 8 days starting from £2,209pp
- Pompeii, Capri & Bay of Naples for solo travellers – 8 days starting from £2,359pp
Worldwide tours: New 2028 Dates Across Iconic Destinations
Riviera Travel is also opening its new 2028 dates across its worldwide touring portfolio, providing agents with long-lead selling opportunities across 39 high-demand destinations.
From the temples of Japan on The Best of Japan tour (13 days starting from £5,489pp) to the wildlife-filled landscapes of South Africa (16 days from £3,949pp) , customers can book early and enjoy 10% off Riviera’s 2028 worldwide tours.
River Cruises: New Seasonal Sailings for 2027
The campaign will also open Riviera Travels sales for their 2027 festive cruise programme, including 2 new solo cruises on the Danube.
- Christmas on the Danube for solo travellers – 8 days from £2,999pp
- New Year on the Danube for solo travellers – 8 days from £2,849pp
Other festive river cruise sailings on sale for 2027 departures include:
- Magical Paris & Festive Seine – 4 nights starting from £1,499pp
- Enchanting Rhine and Yuletide Markets – 4 nights starting from £1,349pp
- The Rhine at Christmas – 7 nights starting from £2,249pp
- The Rhine at New Year – 7 nights starting from £1,999
NEW SHIP: Riviera Reflection - Itineraries on Sale for 2027 Departures
Riviera’s new ship – MS Riviera Reflection – will also launch its 2027 departures on 18 March, sailing on all Danube itineraries, including the below:
- Budapest to the Black Sea – 14 nights starting from £4,499pp
- Budapest, Bratislava & Vienna: A Danube Discovery River Cruise – 4 nights starting from £1,299pp
- The Blue Danube – 7 nights starting from £2,049pp
Solo Travel: Growing Range with New 2028 Launch
Riviera Travel is further strengthening its solo traveller offering, with a broad selection of escorted tours and river cruises exclusively for solo guests across Europe and Worldwide.
Responding to high demand in the solo-long haul segment, Riviera will also be launching Vietnam, Cambodia & Mekong River Cruise for solo travellers with departure prices starting at £7,899pp for 16 days.
Supporting the trade
The launch is supported by a full suite of trade-ready marketing assets, including in-store posters, digital and social media content, email banners and campaign creatives, available for download on their e-learning platform Riviera Explorer.
Riviera Travel continues to work closely with the trade, offering competitive agent rates, strong commission and a growing portfolio across river cruising, escorted tours and solo travel.
Vicky Billing, Trade & Partnerships Director UK & Ireland at Riviera Travel, comments:
“Open for Discovery is our biggest early-booking launch to date, giving agents a powerful, no-exceptions offer to take to customers planning well ahead. By opening 2027 and 2028 departures, we’re giving the trade exceptional choice, confidence and long-lead selling opportunities.
“The combination of 10% off all 2027 & 2028 holidays and a wave of brand-new products, including new destinations, refreshed favourites and expanded solo tours, reflects how the Riviera customer wants to travel: with reassurance and expertly curated experiences.
“Most importantly, this offer is trade-friendly, combinable with agent rates and designed to support partners with standout value.”
Agents can get in touch with the Riviera Travel team via agents@rivieratravel.co.uk, join the dedicated Facebook group at www.facebook.com/groups/rivieratravelagents and access the Riviera Explorer via www.rivexplorer.com.
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