Silversea has announced the return of Silversea Advocates for 2026, its highly popular reward and recognition programme in the UK & Ireland. This dedicated initiative celebrates the passion, expertise, and commitment of the brand’s valued Travel Partners.
*All details correct at time of publish (20 March 2026)
To mark the relaunch, Silversea is introducing a refreshed logo featuring the ‘To Finding More’ brand positioning. To help promote all the programme components, the company is providing a comprehensive suite of marketing assets for its Travel Agent Advocates, including a bespoke email signature, a social media tile, an email template, and a dedicated flyer.
HOW IT WORKS
Each month, a Silversea Sales Manager will nominate the Travel Partners they believe deserve to be recognised as a Silversea Advocate. Up to 10 agents will be shortlisted monthly. There are many reasons a partner might be selected, including:
- Outstanding sales performance
- A successful marketing initiative
- An exceptional client event
- Consistent advocacy for Silversea
CELEBRATING ADVOCATES: REWARDS AND RECOGNITION
Every agent selected as an Advocate each month will receive premium rewards:
- A luxury-branded suitcase, which is exclusive for 2026
- A commemorative plaque honouring their achievement
- Recognition on the Silversea Trade Facebook page, where the brand will proudly share the month’s nominees
Additionally, at the start of 2027, all 2026 Advocates will be invited to a prestigious celebratory lunch. Hosted by the Silversea Sales Team, the event will feature a champagne reception, delicious food, and special gifts.
WHAT’S NEW FOR 2026?
Silversea is excited to introduce several enhancements to the programme for 2026:
- Exclusive Digital Badges: Advocates will receive a personalised digital badge, including an exclusive Advocate email signature and social media tile, allowing them to showcase their expertise to clients and colleagues.
- Quarterly Advocates Newsletter: A new publication designed to keep partners up to date with the latest news, sales insights, and team updates.
- Your Experiences, Celebrated: Advocates will be invited to share testimonials and insights about selling Silversea, which the brand will promote on its Trade Facebook page to help inspire fellow partners.
- Platinum Advocates: Agents who receive five or more Advocate awards will earn Platinum Advocate status. This elite tier unlocks additional benefits, including priority for FAM trip invitations and more exciting perks to be revealed soon.
The search for the Silversea Advocates of 2026 is officially on. For further information, Travel Partners can speak to their Silversea representative or email salesuk@silversea.com.
Visit the Travel Pursuit News Hub for more exciting updates.
