Gold Medal Travel Group has unveiled the ‘Summer Safari Collection’, designed to help travel agents capitalise on rising demand for late-booking African safaris this summer.
*All details correct at time of publish (21 April 2026)
The launch of the new campaign follows notable growth in South Africa sales across Gold Medal and specialist brands Pure Luxury and Incredible Journeys, with the initiative arming agents with bespoke offers, expert insight and a strong seasonal selling story.
Curated to keep safari front of mind for agents when met with last-minute enquiries, the Summer Safari Collection showcases a handpicked portfolio of itineraries spanning luxury lodges, classic game drives, tailor-made escapes and touring adventures.
The campaign targets travellers seeking nature-rich, transformative experiences, a trend that continues to consistently drive momentum and growth across premium and bucket-list bookings.
The reality of the season gives agents a powerful story to tell clients, with the UK summer months bringing the continent to life, offering exceptional wildlife viewing, the chance to witness the Great Migration and good weather conditions allowing a wider range of safari experiences.
Even better, summer departures pair perfectly with beach escapes, Cape Town city breaks or indulgent tours of the Western Cape winelands, giving agents endless scope to craft standout itineraries that sell.
Sarah Lancashire, Marketing & Interim Product Director, said: “Safari continues to be a top bucket-list choice for clients, and summer departures are gaining traction thanks to the combination of strong value and exceptional wildlife encounters.
“With the Summer Safari Collection, we’re equipping agents to inspire and convert interest into sales quickly, supported by offers and the authority and knowledge of our specialist teams.”
The Safari Series campaign hub is now live – agents can access the suite of insightful, ready-to-use marketing assets by visiting goldmedal.co.uk.
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