G Adventures has launched Away Games, a brand new series of premium trips, designed to bring football enthusiasts together to celebrate the community, traditions and the passion that comes with football culture.
*All details correct at time of publish (26 June 2026)
These football-focused trips combine iconic live matches with the immersive cultural experiences and community spirit G Adventures is known for around the world.
Launching in some of Europe’s most legendary football destinations, including London, Manchester, Madrid and Barcelona, Away Games delivers premium matchday experiences, insider access and cultural immersion.
Travellers will experience football’s greatest rivalries and atmospheres without the stress of planning complex international trips.
Away Games launches with more than 30 departures, with the first trips kicking off in October 2026 following the release of the English football calendar.
Additional Spanish departures will be announced next month once the Madrid and Barcelona fixtures are revealed. Travellers can book now to secure access to some of the world’s most in-demand football matches – experiences renowned for selling out in record time.
As sports tourism continues to surge globally, G Adventures is stepping into a rapidly growing cultural movement. According to UN Tourism, sports tourism is one of the fastest-growing sectors and accounts for an estimated 10% of global tourism.
Yet for many fans, attending a dream match overseas feels out of reach due to the complexity of securing tickets, navigating unfamiliar destinations and coordinating logistics.
Away Games removes those barriers, offering a seamless premium experience and a ready-made community of like-minded fans from arrival to final whistle.
Yves Marceau, VP of Product at G Adventures, said: “At G Adventures, we’ve always believed travel is about human connection, and there are few communities more passionate, emotional and united than football fans.
“Away Games is about much more than watching a match. It’s about belonging and being part of something bigger. It’s about singing with locals in supporter pubs, celebrating a last-minute goal with fellow travellers after the final whistle, and experiencing a destination through the lens of its football culture.
“We saw an opportunity to create something completely new in the adventure travel space, and we’re incredibly excited to bring fans together in a way only G Adventures can.”
Each Away Games trip is led by a football-loving G Adventures Chief Experience Officer (CEO), whose passion for the sport helps unite the group and bring the local football culture to life.
On matchday, fans will enjoy VIP club-level seating, premium lounge access, and hospitality packages, while also gaining access to iconic stadiums including Old Trafford and Stamford Bridge, the legendary homes of Manchester United and Chelsea FC.
Beyond the main event, itineraries dive deeper into sports heritage and local culture. Travellers will go behind-the-scenes with historic stadium tours, join guided journeys through legendary supporter pubs, and explore each city’s culinary hotspots on local food tours.
To experience the true roots of the game, the trips also feature lower-league match experiences among die-hard home supporters.
With plenty of free time built in, travellers can soak up the atmosphere of the city beyond the stadium gates, balancing football fandom with authentic local exploration.
Away Game trips include:
Fulham FC: London Beyond the Pitch
A five-day riverside football experience at Craven Cottage with padded seats in the new Riverside Stand, access to the Markers Lounge, and a Fulham legend appearance. Includes a local pub crawl, culinary tour, and a lower-league match for contrast.
Tottenham Hotspur: London, Inside the Game
VIP halfway-line access at Tottenham Hotspur Stadium with premium dining and a behind-the-scenes architectural tour of the retractable pitch. Balanced with North London pub culture and street food stops.
Arsenal FC: The Pride of North London
Guaranteed Club Level seating at the Emirates with VIP lounge access and a live matchday atmosphere. Paired with a stadium tour, local food market visit, and grassroots football experience.
Chelsea FC: West London to Pitch City
Pitchside access, premium West Upper seating, chef’s table dining, and access to a Chelsea legend. Off-pitch experiences include West London dining and traditional supporter pubs and lower-league terraces.
Manchester City: More Than Matchday
Executive seating at the Etihad with access to the 93:20 lounge, stadium tour, and tunnel experience. Includes a Northern Quarter food and music tour with a local guide.
Manchester United: From the Stands to the Streets
Luxury seating at Old Trafford with full stadium access including tunnel, dressing rooms, and pitchside areas. Extended with industrial heritage exploration, supporter pubs, and curated food stops across Manchester.
True to G Adventures’ community tourism ethos, Away Games is designed to connect travellers not only to the sport they love, but also to the people, neighbourhoods and local cultures that make football such a powerful global language.
For more information, visit Away Games.
