AC Group has announced a new partnership with Great Little Breaks, opening up the UK domestic market for fully serviced holiday and touring experiences.
*All details correct at time of publish (24 February 2026)
The partnership combines AC Group’ expertise in curated itineraries, transfers, and immersive experiences with the trusted short break and event-led packages of Great Little Breaks.
Rob Russell, CEO of AC Group, said: “This partnership represents an exciting step for AC Group, giving us access to a new domestic market and providing our hotel and service partners with opportunities to reach a broader client base.
“By working with Great Little Breaks, we can deliver memorable holidays across the UK, Ireland and France for the UK traveller, helping our partners extend the travel season and connect with new audiences.”
The collaboration comes at a pivotal time for UK domestic travel, offering trade partners and agents access to new itineraries, enhanced packages, and extended seasonal travel opportunities.
The partnership strengthens and broadens both companies’ product offerings. Great Little Breaks has built a strong reputation for added-value short breaks, packaging rail, hotel, and event-led experiences.
Partnering with AC Group meets growing demand for more in-depth UK touring experiences, adding:
- Fully serviced touring itineraries and transfer solutions
- A wider range of attractions and immersive experiences
- Increased product depth and average booking value
- Access to Great Little Breaks’ loyal customer base and dynamic packaging capabilities
- Integration with added-value hotel packages and rail options, including the Caledonian Sleeper
- Expanded holiday offerings for customers and trade partners, without adding operational complexity
These enhancements provide fresh product options for agents and travel trade partners.
Diana Evans, Managing Director of Great Little Breaks, said: “We’re delighted to announce our partnership with AC Group, which represents a significant step forward in the evolution of Great Little Breaks.
“By combining our expertise in short breaks with AC Group’s fully serviced itineraries, transfers, and extensive portfolio of experiences, we can now offer customers a more curated and seamless holiday experience.
“This partnership allows us to move beyond traditional short breaks and provide richer, longer UK holidays and touring options, all delivered with the same trusted service our customers expect.”
The partnership is effective immediately. Customers can now book longer, curated holidays across the UK, Ireland and France through Great Little Breaks, combining the strengths of both companies to enjoy fully serviced itineraries, transfers, and enriching UK experiences.
For more information, visit acgroup.travel.
Visit the Travel Pursuit News Hub for more exciting updates.
