Gold Medal has launched its Caribbean and Mexico portfolio as the brand’s first 2026-27 brochure, backed with a dedicated marketing campaign and the chance to win a holiday to Barbados.
*All details correct at time of publish (06 April 2026)
Gold Medal, the flagship brand of Gold Medal Travel Group, has launched its first brochure of the 2026-27 season, focused on Caribbean & Mexico, supported by a month-long ‘In Focus’ trade campaign running throughout April.
Designed to help agents tap into fresh angles that promote the destinations and that go beyond the shorelines, the campaign invites travel agents to look beyond the beaches and uncover the cultures, rhythms and flavours that define these typically relaxing sunshine holiday destinations.
To help agents convert inspiration into bookings, the ‘Caribbean & Mexico In Focus’ dedicated hub is now live, and features a brand-new 116-page brochure, downloadable ready-to-use online and offline marketing assets, detailed selling guides and insight from the experts, including recommendations for the best resorts for all different types of travellers.
The campaign also features 21 specially selected holidays from regional UK airports, with exclusives, special offers and club upgrades available.
To celebrate the launch, Gold Medal is offering agents the chance to win an incredible 7-night holiday to Barbados for two people.
The trip includes a 4-night stay at 4* Crystal Cove, Barbados, a Tribute Portfolio All-Inclusive Resort, followed by 3 nights at the 4* Waves Resort & Spa, Barbados, an Autograph Collection All-Inclusive Resort.
Transfers are included, and the winner will also receive a £2,000 contribution towards their flights. To enter, agents need to register their Caribbean and Mexico bookings made between 01 and 30 April 2026. Bookings for room nights at any Marriott International property will receive an additional bonus entry.
Sarah Lancashire, Marketing & Interim Product Director at Gold Medal, said: “The new Caribbean and Mexico ‘In Focus’ campaign is all about helping agents to reframe the conversations around these destinations.
“The Caribbean and Mexico will always deliver those postcard-perfect beaches and all-inclusive resorts, but there’s a deeper story that customers are craving right now – a story of nature, flavour, and cultural experiences.
“We want agents to be able to confidently sell rainforest hikes, the best places to eat, local events, and island-hopping adventures that go way beyond the shoreline.
“By looking beyond the beach, agents can inspire clients with richer, more distinctive itineraries and give them more reasons to book, and the insightful assets within this campaign do just that.”
For more information and to access the campaign hub, visit goldmedal.co.uk.
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