Disney Destinations International UK & Ireland has announced an exciting new trade incentive for UK and Ireland travel agents.
Inspired by Sugar Rush from Wreck-It Ralph, this exciting agent incentive is giving travel professionals a chance to win a spot for themselves and their chosen travel professional buddy on a FAM trip to the Norwegian Fjords with Disney Cruise Line.
The incentive will run from 29th May to 16th June 2025, with the FAM trip taking place from 15th to 22nd September and departing from Southampton.
To participate, travel professionals will have 19 days to complete two nautically themed challenges, log bookings, plus extra surprises along the way, earning virtual candy pieces for each activity completed.
Each candy piece earned will allow agents to virtually race closer to Southampton and be in with a chance of winning as part of the prize draw. There will also be £50 VEX vouchers for UK agents or €50 One4all vouchers as part of the prizes on offer.
Agents will need to log any Disney Cruise Line booking with a departure date on or after 2nd May 2026 up to and including 30th September 2026 via the platform to earn extra candy pieces.
The top 65 participants who receive the highest number of virtual candy pieces will be entered into a prize draw to receive one of the two prizes outlined.
Agents and their travel professional guests who have taken part in the incentive must also watch the Disney Cruise Line section of the Come Snack with Stitch training on demand at the Magic Expo platform and be a Level 3 Magic Ahoy! Achiever.
Winners will be announced on 14th July 2025.
Torey Kings-Hodkin, Trade Sales and Marketing Director for Disney Destinations International, said:
“To celebrate Disney Cruise Line sailings from the UK, we have a very exciting incentive for our agents to virtually race to Southampton for a spot on the Disney Fantasy.
Our agents are extremely valuable, and we love finding new ways to reward our travel professionals for all the work they do supporting our trade business.
Agents, including a nominated travel professional buddy, need to each enter and play; if they win, they will sail together to the beautiful Norwegian Fjords!
This cruise will give our key partners a chance to experience the magic of Disney Cruise Line, filled with Broadway-style shows, immersive dining and character encounters. We can’t wait to welcome our winners aboard.”
To enter, travel professionals can head to: www.disneyracetosouthampton.co.uk
Full terms and conditions can be found at www.disneyracetosouthampton.co.uk/terms-and-conditions
To watch the Come Snack with Stitch training, travel professionals can visit the Magic Expo platform.
Travel professionals can share the magic of Disney Cruise Line with their customers on social and visit the Magikit homeworkers toolkit.
