B2B tour operator Gold Medal and specialist brand Pure Luxury have each announced new dedicated Europe campaigns for August.
*All details correct at time of publish (06 August 2026)
‘In Focus: Europe’ by Gold Medal and ‘Exceptional Europe’ by Pure Luxury are designed to help drive last‑minute 2026 bookings, and to support agents with enquiries from forward-planning clients looking to secure their 2027 holiday. Both campaigns offer extensive property portfolios, flights from scheduled and low-cost airlines, and options to suit all budgets and preferences.
For the first time in its portfolio, Gold Medal has launched a brand-new 68-page Europe brochure and selling guide. Product mix goes beyond typical beach escapes, with everything from action-packed family getaways to Disneyland Paris and luxurious golf retreats on the Algarve included within the collection.
The brochure is available to order now via TradeGate. Pure Luxury’s ‘Exceptional Europe’ campaign showcases a curated collection of the region’s most unique, iconic and ultra-luxury hotels and resorts, all hand-selected by the experts.
Both campaigns come complete with dedicated destination hubs for agents, filled with inspiration, downloadable social media assets, POS materials and exclusive regional offers from a selection of UK airports.
AGENT INCENTIVE
To incentivise bookings, Gold Medal is offering five places on a Crete and Santorini FAM trip in partnership with Domes Resorts, whilst Pure Luxury package bookings can be entered into a prize draw for a four-night stay at Kimpton Atlantico, Algarve.
The luxurious holiday for two is offered on a half board basis with flights included. All Gold Medal and Pure Luxury Europe package bookings made throughout August can be entered into the draws.
Commenting on the campaigns, Sarah Lancashire, Marketing & Interim Product Director at Gold Medal and Pure Luxury, said: “Europe is a major focus for us right now as we continue to expand our portfolio of standout properties across the region. Both campaigns are designed to make it as simple as possible for agents to find the right product, and the team and I are especially excited to share the beautiful new Gold Medal brochure.
“Crucially, each campaign goes beyond the usual Europe selling tips, with specialist insight from the experts offering destination knowledge that can only be gained by being there. And, because at Gold Medal Travel Group we believe first-hand experience is vital to selling with confidence, we’re rewarding agents making bookings with these two exceptional incentives.”
European packages can be secured with Gold Medal from a £99 deposit. Pure Luxury packages are available from £150pp deposit, with added inclusions such as complimentary UK airport lounge passes and UK chauffeur service from Blacklane (terms apply).
For both brands, agents can earn up to £1,500 in Farebank Rewards, with an additional £10 bonus for Domes Resorts bookings made in August. Visit the ‘In Focus: Europe’ and ‘Exceptional Europe’ campaign hubs and find the full details for the incentives at www.goldmedal.co.uk.
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