Ambassador Cruise Line has launched its 2027/28 season, which will see the cruise line continue to offer guests the ‘warmest welcome at sea’ on sailings from 24 March 2027 through to 14 April 2028.
*All details are correct at time of writing (26 June 2025)
Presented in a 116-page, A4 landscape glossy brochure, which is available to view in a Flipbook here or download here – print copies will be sent to Ambassador database subscribers and valued trade partners towards the end of the month.
The new season features no-fly sailings from London Cruise Terminal, Newcastle, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth.
With more ex-UK departures than any other cruise line, the season includes 32 sailings and four Festive Events on Ambience and 43 sailings aboard Ambition.
In total, the Ambassador fleet will sail 75 itineraries and call at 131 ports – 10 of which are new – in 41 countries across three continents, while travelling more than 140,000 nautical miles
From longer durations to the Mediterranean to European city breaks, themed cruises to sailings that take in the Northern Lights and a Solar Eclipse, 2027/28 will see Ambience set sail for a fifth season, accompanied by her sister ship, Ambition, embarking on her fourth year of itineraries.
Adult-Only Sailings
The new season will be the first where every itinerary will be adult-only, following a decision to remove multi-generational cruises from the Ambassador offering.
This follows extensive guest feedback, which will allow Ambassador to create a calm, adult-focused community at sea across all sailings, even during school holidays.
Season Overview
Ambassador’s no-fly sailings for the 2027/28 season include a wide choice of authentic sailings for the over-50s market.
Destinations range from the British Isles to the Mediterranean, the Caribbean and the Americas – without forgetting Scandinavia, where guests can visit the Norwegian fjords, courtesy of Ambassador’s small-to-mid-size fleet, which is in is in the top 15% of sustainable ships worldwide.
Itinerary highlights include the Mediterranean Moments & Solar Eclipse sailing aboard Ambition departing from Dundee on 27 July 2027 for 19 nights.
Caribbean Sailings include Cozumel for Chichen Itza and Santa Maria, where guests can visit Tayrona, the cultural heart of this UNESCO Biosphere Reserve and World Heritage Site.
Northern Lights sailings take guests on a journey to the Arctic Circle during late autumn and winter, offering the chance to witness the awe-inspiring Aurora Borealis.
Two Christmas and New Year sailings offer a festive escape to key Mediterranean and North African destinations:
The Christmas & New Year Voyage to the Canaries & Madeira departing on 20 December 2027 for 17 nights aboard Ambition.
The season will also feature a range of shorter sailings lasting from 1 to 4 nights, taking in the British Isles and Northern Europe; themed cruise getaways including a Tribute to the 90’s, Battle of the Bands and Party Nights; and Christmas Market cruises.
Ambience will also host four Festive Events at Ambassador’s home port of London Cruise Terminal in Tilbury, Essex on 10, 11, 17 & 18 December.
Destination Experiences
Itineraries have been curated to ensure Ambassador provides Destination Experiences that will allow guests to truly discover the rich culture, history and natural beauty of the places they visit in 2027/28.
These include ports of call to St. Mary’s in the Isles of Scilly, gateway to the world-famous Tresco Abbey Garden; Norway’s Flam, to experience the world’s most scenic railway journey aboard the Flam Railway.
Also included is St. John’s in Antigua, for the opportunity to take a unique helicopter ride above the Montserrat Volcano and Cozumel in Mexico, which offers guests the opportunity to visit the ancient Mayan ruins of Chichén Itzá.
In the Spotlight
The 27/28 brochure also includes spotlight features on Ambassador’s Group Holiday and Solo Travel offering; Speciality Dining, Drinks Packages, onboard entertainment and themed cruises; Home Suite Home, a bespoke service which offers a range of exclusive benefits to those guests booking premium cabin grades; a focus on Ambassador’s charity partnerships; and an overview of Ambassador’s sustainability credentials.
2027/28 Launch Offers
To mark the launch of the new season, which runs from 24 March 2027 through to 14 April 2028, guests making a booking between 26 June 2025 and 30 September will benefit from some amazing early booking incentives. These include:
Buy One, Get One Half Price
Ambassador is offering Buy One, Get One Half Price on all sailings in the 2027/28 season, subject to availability. The offer will be shown upon booking, with the first guest at full price and second guest travelling for half that amount.
50% off Premium Drinks Packages on Ambassador Fares
As well as the Buy One, Get One Half Price offer, guests looking to enjoy Ambassador’s Premium Drinks Package – the Expedition Package – will receive 50% off the per day price, valid on selected sailings.
This will see the price reduced from £49.95 per person per day to £24.97 per person per day when booking an Ambassador Fare. The drinks package includes premium wines, premium spirits and cocktails, as well as speciality tea and coffee, non-alcoholic drinks and gratuities.
50% off Single Fares for Solo Travellers
Solo travellers can take advantage of up to 50% off full single fares on all sailings in the 2027/28 season, subject to availability.
Great deals on Group bookings of 15 guests or more
Groups of 15 guests or more can enjoy additional benefits when booking a cruise with Ambassador, including a 5% discount on selected sailings. For groups of 25 adult guests, Ambassador will offer one additional free place (26th place), and two free places for groups of 50 adult guests (51st and 52nd places).
Group bookings also enjoy a special welcome cocktail party and preferential group dining arrangements. To find out more about group arrangements, please contact Ambassador’s Group Department via groupsales@ambassadorcruiseline.com.
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