Ambassador Cruise Line has launched its ‘£10 for 10 Days’ trade incentive for sailings from 2026 onwards.
*All details correct at time of publish (29 September 2025)
Running from Wednesday 1 October until Friday 10 October, the campaign will allow guests booking with trade partners the opportunity to secure their cruise with just a £10 deposit.
The ‘£10 for 10 days’ incentive applies to no-fly cruises currently on sale from January 2026 through 2027 and 2028, excluding festive events and charters.
Agent’s customers will have the choice of a range of European sailings, from chasing the spectacular Northern Lights in Iceland to relaxing on the golden beaches of the Canary Islands or exploring Madeira’s stunning landscapes.
Amazing entertainment is at the heart of every Ambassador sailing, and alongside theatre and music performances, guests can expect to be delighted by a line-up of celebrity guests, presenters, singers, and tribute acts on board, as well as outstanding cuisine and exceptional service throughout.
Karen Cameron, Head of Trade (Interim) at Ambassador Cruise Line, says: “As temperatures drop and the evenings draw in, we at Ambassador Cruise Line want to make it easier to plan holidays for next year and beyond.
“The £10 for 10 Days trade incentive aims to bring affordable quality to all guests by allowing them to secure their booking for just £10 per person, so they can enjoy themselves for less and look forward to the warmest welcome at sea.”
To find out more about the ‘£10 for 10 Days’ trade incentive and Ambassador sailings from January 2026 onwards, agents should visit Ambassador’s dedicated agent portal or call Trade Support – 0808 102 8207.
‘£10 for 10’ Terms and Conditions
Fares subject to availability and may be withdrawn or changed without notice. £10 deposit is per person for new bookings only made between 01/10/2025 – 10/10/2025 closing at 23:59 for all 2026/2027/2028 sailings on sale, excluding festive events and charters. If your sailing is within 90 days of departure you will still be required to pay the full balance due.
Extras not included: Travel insurance, travel costs to/from the port of embarkation, port parking, onboard gratuities and service charges where a package has not been purchased (automatically billed to the onboard account), optional shore excursions, discretionary expenditure of a personal nature including hot and cold alcoholic & non-alcoholic drinks, gifts, shopping, laundry, WIFI & communication, and any visa & health certificate charges that may apply. Ambassador Cruise Line reserves the right to cancel, change or amend any theme cruise activities/speakers/acts at short notice. In the event of your cruise being cancelled, you will be guaranteed a full refund.
Cruise holidays booked with Ambassador Cruise Holidays Limited, trading as Ambassador Cruise Line, are financially protected in accordance with the Package Travel and Linked Arrangements Regulations 2018.
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