Ambassador Cruise Line has opened registration for its 2025 UK-wide ship visit programme for trade partners and agents.
The scheme, which launched in 2022 has seen the traditionally British cruise line welcome several hundred agents onboard its fleet of small-to-midsize ships over the last three years.
Trade partners and agents can immerse themselves in the ‘Ambassador experience’ onboard both Ambience and her sister ship, Ambition at one of six regional ports in the UK: London Tilbury, Newcastle, Dundee, Liverpool, Belfast and Bristol.
Over the course of the year, there will be 12 opportunities to get onboard and each ship visit will see visitors welcomed with tea and coffee by the trade team.
This is followed by a short verbal introduction to the brand, its affordable quality offering and an overview of the types of sailing offered.
Agents will then embark on a full ship tour before enjoying a delicious four-course lunch.
Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “We’re incredibly proud to be launching our popular ship visit programme for the fourth consecutive year.
“Our trade partners are key to our success and we know there is nothing like seeing and experiencing a product first-hand to be able to sell it properly.
“There is still a huge appetite within the agent community to get a taste of the ‘warmest welcome at sea’ and with 12 ship visits planned in ports across the country in 2025, our trade team is looking forward to welcoming over 600 valued trade partners and friends onboard Ambience and Ambition.”
To register for a trade visit, agents should email tradesales@ambassadorcruiseline.com, for a registration form and one of the Ambassador trade sales team will confirm their spot.
Ambience visits
22nd August 2025 – London Cruise Terminal
17th November 2025 – London Cruise Terminal
Ambition visits
11th April 2025 – London Cruise Terminal
15th April 2025 – Liverpool
13th July 2025 – Bristol
31st July 2025 – Dundee
6th August 2025 – Newcastle
27th August 2025 – Newcastle
28th August 2025 – Dundee
15th September 2025 – Belfast
16th September 2025 – Liverpool
10th December 2025 – London Cruise Terminal
To find out more about Ambassador Cruise Line sailings, visit www.ambassadorcruiseline.com
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