Ambassador Cruise Line has opened registration for its 2026 UK-wide ship visit programme for trade partners and agents.
The scheme, which launched in 2022, has seen the affordable quality cruise line welcome several hundred agents aboard its ex-UK fleet of small-to-midsize ships over the last four years.
*All details correct at time of publish (03 February 2026)
Trade partners and agents have the opportunity to immerse themselves in the ‘Ambassador experience’ onboard both Ambience and her sister ship, Ambition, at one of seven regional ports in the UK: London Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol and Portsmouth.
Over the course of the year, there will be 14 opportunities to get onboard (two more than 2025), meaning 700 agents will be welcomed in 2026.
Each ship visit will see visitors welcomed with tea and coffee by the trade team, followed by a short verbal introduction to the brand, its affordable quality offering and an overview of the types of sailing offered.
Agents will then embark on a full ship tour before enjoying a delicious four-course lunch featuring select dishes from Ambience and Ambition’s speciality restaurants.
Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “Our trade partners are key to our success, and as such, we’re incredibly excited to be launching our popular ship visit programme for the fifth consecutive year.
“With 14 visits planned across the country, the agent community will have the opportunity to experience the ‘warmest welcome at sea’ and get a feel for Ambassador’s product first-hand.”
To register their interest in a trade visit, agents should request an application form via tradesales@ambassadorcruiseline.com.
Ambience visits
19 May 2026 – London Cruise Terminal, Tilbury, Essex
Ambition visits
22 April 2026 – Portsmouth
8 May 2026 – Belfast
29 May 2026 – Liverpool
4 June 2026 – Belfast
15 June 2026 – Liverpool
1 July 2026 – Dundee
21 August 2026 – Dundee
26 August 2026 – Newcastle
3 September 2026 – Newcastle
16 October 2026 – Bristol
11 November 2026 – Bristol
13 November 2026 – London Cruise Terminal
1 December 2026 – London Cruise Terminal
To find out more about Ambassador Cruise Line, agents should visit Ambassador’s dedicated agent portal: Welcome to our Trade Partners/Travel Agents | Ambassador (ambassadorcruiseline.com) or call Trade Support – 0808 102 8207 / Trade Reservations – 0808 102 0127.
Visit the Travel Pursuit News Hub for more exciting updates.
