Ambassador Cruise Line has revealed details of its new year trade incentives – Grab a booking, Grab £20 and a £500 Grab incentive launching in January 2026.
*All details correct at time of publish (05 January 2026)
From Monday, 5 January-Saturday, 31 January 2026, agents can boost their bank accounts with £20 earned on every booking of 7+ nights (any season).
On top of this, Ambassador will enter each suite booking into a weekly £500 prize draw lasting four weeks, meaning four agents will receive a further £500.
To enter the ‘£500 Grab’ prize draw and claim the ‘Grab a booking, Grab £20’ trade incentive, trade partners making a booking on any 7+ night sailing between 5 January-31 January 2026 simply need to email their name, agency name, ABTA number and booking reference to competitions@ambassadocruiseline.com.
Karen Cameron, Head of Trade (Interim) at Ambassador Cruise Line, says: “Our valued trade partners are key to our success, and the launch of this exciting incentive is about showing our gratitude to them for their ongoing hard work and support as the Ambassador brand goes from strength to strength.
“The last year was a triumph for all involved at Ambassador, and we are wholeheartedly appreciative to our trade partners for their invaluable contributions throughout 2025.
“As the new year promises great opportunity, there’s never been a better time to introduce an agent incentive redeemable on every booking, plus an exceptional £500 prize for four lucky individuals. We can’t wait to reward our agent partners this January!”
To find out more about the ‘Grab a booking, Grab £20’ trade incentive and ‘£500 Grab’ prize draw, agents should visit Ambassador’s dedicated agent portal:
Welcome to our Trade Partners/Travel Agents | Ambassador (ambassadorcruiseline.com) or call Trade Support – 0808 102 8207 / Trade Reservations – 0808 102 0127.
Visit the Travel Pursuit News Hub for more exciting updates.

