Ambassador Cruise Line is making waves with its all-new Autumn Sales Campaign on select no-fly cruises from April 2026 through to March 2028.
*All details correct at time of publish (13 November 2025)
Guests looking to ‘enjoy themselves’ aboard Ambition and Ambience, Ambassador’s first and second ladies of the sea, can enjoy up to 25% off a wide range of itineraries in its 2026/27 and 2027/28 seasons when booking between 13 November and 17 December.
As well as the cruise fare, the Autumn campaign also features amazing offers for single travellers with low supplements across all four Solo Cabin Categories and great deals on Group bookings of 15 guests or more.
All offers are available for both ships in the Ambassador no-fly fleet, with Ambience operating from her home port of London Cruise Terminal and Ambition sailing from seven additional regional ports, including Newcastle, Dundee, Liverpool, Belfast, Bristol and Portsmouth.
Up to 25% off Selected Sailings
Ambassador is offering up to 25% off a number of sailings in the 2026/27 and 2027/28 season, featuring all cabin types, even up to suites!
From following in the wake of Viking explorers and venturing beyond the Arctic Circle in search of the Northern Lights to cruising on bright blue waters en route to the vibrant cities of France and Spain, there is something for every traveller looking to benefit from the offer. Featured sailings include:
Sample Itineraries
Ambience: Tastes & Treasures of France, Spain & Portugal
4 May 2026 – London Cruise Terminal – 15 Nights
Set sail for the stunning landscapes of Western Europe, exploring the picturesque coasts of France, Spain, and Portugal and discovering the vibrant culture, historical landmarks, and breathtaking scenery of these diverse destinations.
This sailing also features special guests, Ambassadors Kate Thornton and Jenny Powell, joining guests onboard for a range of special activities including ‘In Conversation With…’ Q&A events, wellness talks and interactive sessions based on Kate’s hit podcast ‘White Wine Question Time’.
- Standard fares start from £974.24 per person (was £1,299 per person), based on two people sharing an Inside Cabin.
- Ambassador Fares, including the Expedition drinks package, start from just £1,611.11 per person (was £1,935.86), based on two people sharing an Inside Cabin
Ambition: Coastlines of France & Ireland
9 October 2026 – Bristol Royal Portbury – 7 Nights
Visit three maritime cities along France’s western coast – Cherbourg, Malo and Brest – before making for the colourful houses of Cobh to experience the distinct charms of Ireland. Explore ancient castles, enjoy local cuisine, and immerse yourself in the rich history and culture of these regions.
- Standard fares start from £463.20 per person (was £579 per person), based on two people sharing an Inside Cabin.
- Ambassador Fares, including the Expedition Drinks package, start from just £760.40 per person (was £876.20), based on two people sharing an Inside Cabin
Ambience: Norway’s Land of the Northern Lights
18 October 2026 – London Cruise Terminal – 16 Nights
Witness the magical Aurora Borealis on a thrilling journey to the Arctic Circle. From the medieval charm and scenic splendour of Trondheim to the culinary delights of Narvik and beyond, this sailing offers the opportunity to learn about Norway’s rich maritime history and immerse yourself in awe-inspiring natural beauty.
- Standard fares start from £906.75 per person (was £1,209 per person), based on two people sharing an Inside Cabin.
- Ambassador Fares, including the Expedition Drinks package, start from just £1,586.07 per person (was £1,888.32), based on two people sharing an Inside Cabin
Ambition: Delights of Western France & Spain Explorer
2 November 2026 – Bristol Royal Portbury – 9 Nights
Visit charming port cities and picturesque beaches along the coasts of France and Spain, from the beautiful Catholic churches of Lorient and historic harbours of Le Verdon to the oceanside restaurants of Santander and naval monuments of El Ferrol.
Enjoy guided tours, local cuisine, and the stunning landscapes that make these regions so captivating.
- Standard fares start from £456.75 per person (was £609 per person), based on two people sharing an Inside Cabin.
- Ambassador Fares, including the Expedition Drinks package, start from just £838.87 per person (was £991.12), based on two people sharing an Inside Cabin
Fantastic Offers for Solo Travellers
Due to popular demand, Ambassador is offering attractive single supplements on all four solo cabin types across future seasons.
Ambassador offers those sailing alone the opportunity to meet other like-minded travellers and relax in a welcoming environment, with a dedicated programme of events, lunches and drinks especially designed for them.
Ranging from an introductory meet-up to a Welcome Cocktail Party for those sailing for six nights or more, these are open for all solo travellers to participate in or not, if their preference is to enjoy a little ‘me-time’.
Great deals on Group bookings of 15 guests or more
Groups of 15 guests or more can enjoy additional benefits when booking a cruise with Ambassador, including a 5% discount on selected sailings.
For groups of 25 adult guests, Ambassador will offer one additional free place (26th place), and two free places for groups of 50 adult guests (51st and 52nd places).
Group bookings also enjoy a special welcome cocktail party and preferential group dining arrangements. To find out more about group arrangements, please contact the Ambassador’s Group Department via groupsales@ambassadorcruiseline.com.
Ambassador Guarantee
Guests booking during the campaign period benefit from the ‘Ambassador Guarantee’, which promises to reimburse any new-to-cruise guest who fail to enjoy the amazing entertainment, outstanding cuisine and exceptional service that Ambassador is proud to offer.
T&C’s – Save up to 25% off selected Ambience and Ambition cruises:
Valid on new bookings only made between 0900, 13 November 2025, to 23.59 17 December 2025. Discounts apply to Saver or Ambassador fare (cruise fare only), for up to two adults sharing a cabin.
Please note: 3rd/4th berth is not eligible for the discount. The offer is available on selected sailings and cabin categories only. At the start of the promotion, 16% of the total cabin availability included in the promotion is discounted by 25%.
Other discounts vary by sailing and cabin type. Savings are based on the average pre-promotion prices for the relevant cabins between 15 October 2025 and 12 November 2025. Fares are subject to availability and may be withdrawn or changed without notice.
Visit www.ambassadorcruiseline.com for more information.
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