The Antigua and Barbuda Tourism Authority is launching a new television and digital campaign to promote the twin-island destination of Antigua and Barbuda.
The hero TV spot features iconic landmarks and attractions across both islands, including the award-winning Valley Church Beach, Shirley Heights, Devil’s Bridge, Barbuda’s famous Pink Sand Beach, and more.
The campaign features Antiguan and Barbudan nationals who appear in front of the camera, with leads being Antiguan Junior Weathered and Barbudan Shakira James. It was shot over three days on location by creative agency Motel and Production company Fish.
The Honourable Charles Fernandez, Antigua and Barbuda’s Minister of Tourism said:
“Our people are our tourism ambassadors, and this is easily recognised through the passion and enthusiasm displayed by the Antiguans and Barbudans within this campaign as they proudly speak about experiences that travellers can have when they visit our country”.
“The unifying message behind the campaign is “Why choose when you can have the best of both islands. Visitors to Antigua are reminded that our sister-island Barbuda is only minutes away and that both offer visitors two unique experiences in one vacation.”
The campaign reminds visitors that when visiting Antigua and Barbuda, they’ll get the opportunity to experience both islands.
Antigua and Barbuda Mixologist of the Year, Altino Spencer, in the commercial said: “Why choose, when you can have both.”
Colin James, CEO of the Antigua and Barbuda Tourism Authority said:
“The new campaign is the extension of our AND campaign as we intentionally move to spotlight the discerning and value-conscious consumers, our twin-island destination and the luxurious and authentic experiences available in each.”
The campaign launches following announcements of new flights and hotel developments in Antigua, and the expansion of room stock on Barbuda with the opening of smaller boutique properties.
The commercial will run in the key markets of the USA, Canada, The UK & Europe as well as The Caribbean and Latin America throughout the Summer and Fall, as well as in print, media and digital platforms.