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Antigua & Barbuda Rolls Out ‘Be’ Marketing Campaign

Antigua and Barbuda
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Antigua and Barbuda has announced in its latest marketing campaign, ‘Be’.

The destination’s Tourism Authority is wooing cricket fans and inviting them to immerse themselves in the atmosphere of the game in Antigua and Barbuda.

The campaign rolls out this month, with a Be video tailored specifically for cricket fans, as Antigua and Barbuda known for its rich cricketing culture readies for a summer of fantastic cricket.

“You’ve got to Be Here!”, exclaims noted batsman Sir Richie Richardson, a West Indies cricketing legend and one of the country’s cricketing knights.

During the Be campaign video, he extends a warm invitation to all to experience, the cricketing action, soak up the ‘cricket carnival’ atmosphere that the destination is famed for, and “be a part of the game” in his homeland.

Antigua and Barbuda astronaut Keisha Schahaff, the first person in the world to go to space with her daughter, also makes an appearance in the video that plays on elements of the “Out of this World” ICC T20 Men’s Cricket World Cup Campaign.

The ICC T20 Men’s Cricket World Cup comes to Antigua this June. The Be Here cricket campaign will be released across key source markets for Antigua and Barbuda, targeting potential travellers interested in cricket.

It will appear in digital, print, social media and radio advertising for the Antigua and Barbuda Tourism Authority. The ICC Men’s T20 World Cup isn’t the only prestigious cricket tournament coming to Antigua and Barbuda this year.

The FairBreak T2O Challenge will celebrate Women’s Cricket in July.

Click here to view the campaign video.

Then, from August 28 – October 6 the 2024 Republic Bank Caribbean Premier League (CPL24) will take place across the Caribbean, with key matches in Antigua, the birthplace of ‘party cricket’.

In November, England’s Men’s Cricket will once again tour the West Indies for a white ball series, with fixtures and matches across Antigua and the Caribbean.

The video was shot on location in Antigua and Barbuda by creative agency The Visual Echo. The full schedule of the upcoming ICC T20 Fixtures taking place in Antigua are:

  • 9th June, 2024 – Oman vs Scotland
  • 11th June, 2024 – Australia vs Namibia
  • 13th June, 2024 – England vs Oman
  • 15th June, 2024 – Namibia vs England
  • 19th June, 2024 – A2 vs D1
  • 20th June, 2024 – B2 vs D2
  • 22nd June, 2024 – A1 vs D2
  • 23rd June, 2024 – C2 vs D1

For more information on cricketing events in Antigua and Barbuda, go to visitantiguabarbuda.com/sports Click here to visit our exclusive Destination Page on Antigua.

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