Barbados Tourism Marketing Inc (BTMI) has appointed industry veteran Jens Thraenhart as the tourist board’s new Chief Executive as of 1 November.
Mr. Thraenhart, who was appointed “Tourism Hero” by the World Tourism Network, emerged as the top candidate from an initial pool of 178 candidates of qualified professionals from around the world – said BTMI in a release.
Mr. Thraenhart has over 25 years of international travel, tourism, and hospitality experience spanning positions in operations, marketing, business development, revenue management, strategic planning, and e-business.
Early in his career, Jens’ entrepreneurial edge was sharpened with him founding and operating a successful food catering company, starting a New York-based leisure travel internet company, and managing an independent luxury golf resort in Germany.
In 2014, Mr. Thraenhart was appointed by the Tourism Ministries of Thailand, Vietnam, Cambodia, Laos, Myanmar, and China (Yunnan and Guanxi) to head the Mekong Tourism Coordinating Office (MTCO) as its Executive Director.
In 2008, he co-founded award-winning China digital marketing firm Dragon Trail, and he has led marketing and Internet strategy teams with the Canadian Tourism Commission and Fairmont Hotels & Resorts. Since 1999, he is has been the CEO of Chameleon Strategies. For more information, please visit VisitBarbados.org
