Trafalgar has unveiled its 2026 Black Friday campaign, offering Buy One, Get One 50% Off on selected tours and river cruises. Customers can also save up to 20% on selected departures.
All details correct at the time of publication (11 November 2026).
The campaign runs until 3 December 2026. It gives UK and Irish travel agents an opportunity to help customers secure their 2027 holidays at reduced prices.
Kelly Jackson, Managing Director & SVP Sales EMEA at Trafalgar, said:
“Black Friday is a fantastic opportunity for travel agents to turn holiday inspiration into bookings, particularly as customers begin planning their 2027 travels. With Trafalgar now offering more choice across travel styles and price points, agents have even more opportunities to match the right experience to the right customer. Whether it’s discovering a new destination, upgrading to a premium experience or exploring Europe by river, these offers provide a great reason to reconnect with clients and inspire their next adventure.”
Black Friday Savings Across Tours and River Cruises
The campaign covers Trafalgar’s Saver, Classic and Premium travel styles. It includes savings across Tours, Small Groups and River Cruises.
The headline Buy One, Get One 50% Off offer applies to selected Classic and Premium tours and river cruises.
Other discounts include:
- Up to 15% off selected Tours and Small Groups
- Up to 20% off selected River Cruises
- 10% off selected Saver tours
- An additional 5% past guest saving for eligible returning travellers, where combinable
European River Cruises and Featured Tours
Trafalgar’s expanding river cruise collection is another highlight of the campaign. It gives agents an opportunity to introduce customers to a different way of exploring Europe.
These itineraries combine guided travel with immersive experiences at each destination.
Featured river cruises include:
- Best of the Seine with Paris & Normandy
- Best of the Danube & Prague
- Best of the Rhine & Amsterdam
Customers looking to explore further afield can also choose from several featured tours.
These include Thailand and the Temples of Angkor, a Classic journey showcasing Thailand’s scenery and cultural heritage.
Another option is Glories of Greece, a Premium experience exploring the country’s ancient landmarks, history and Olympic heritage.
New Black Friday Offers Throughout November
Trafalgar will introduce new featured Buy One, Get One 50% Off selections on 12 November and 19 November.
This gives agents fresh opportunities to reconnect with customers throughout the campaign.
From 26 November to 3 December 2026, selected offers from the first three weeks will be available together, subject to availability. This gives agents a final opportunity to secure these deals for their customers.
Other eligible Black Friday discounts will remain available throughout the promotional period.
Agents can use the rotating offers to revisit client enquiries and introduce customers to Trafalgar’s wider range of holidays. They can also encourage past guests to discover somewhere new.
Travel Agent Incentive: Win a Share of $100,000 in Prizes
Agents making Black Friday bookings can also win a share of $100,000 worth of prizes.
The New Era Agent Incentive runs until 18 December 2026. UK agents earn one entry for every qualifying passenger booking once the required deposit has been received.
Agents can also earn an additional bonus entry by completing the New Era Masterclass eLearning.
Prizes include shopping vouchers, Apple iPads, TTC travel vouchers and a cabin on a Trafalgar river cruise.
Where Agents Can Find the Latest Offers
Travel agents can access the latest offers, eligible departures, availability and marketing materials through TAP at Travel agents can access the latest offers, eligible departures, availability and marketing materials via TAP at agents.ttc.com.
A dedicated Black Friday Selling Guide is also available. It outlines the weekly featured selections and helps agents plan their customer conversations throughout the campaign.
Terms and conditions: Offers apply to qualifying new bookings on selected departures and are subject to availability. Buy One, Get One 50% Off bookings require full payment while the offer is available. Other percentage-off offers are subject to applicable deposit and final-payment requirements. Past guest savings and offer combinations are subject to eligibility and applicable terms and conditions.
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