In an increasingly AI-generated world, new research by Bókun, a Tripadvisor company, has revealed that authenticity matters more than ever, with nearly three-quarters (72%) of people across the UK and Europe saying photos that appear to be AI-generated would make them less likely to book a tour or experience online.
62% of Brits worry about breaking local laws abroad as Riviera Travel research reveals growing demand for guided holidays. New research from Riviera Travel finds cultural confidence is becoming a key factor in holiday decision-making, with nearly a third turning to guided tours for reassurance. *All details correct at time of
New research has revealed the London attractions generating the biggest buzz online, alongside the lesser-known attractions visitors consistently rate among the capital’s best experiences. *All details correct at time of publish (15 July 2026) As part of its 75th anniversary celebrations, The Original Tour, London’s original hop-on hop-off sightseeing bus
As more travellers are expected to holiday closer to home this year, new research from Goboony, the leading campervan and motorhome sharing platform, suggests road trips are becoming about far more than sightseeing. *All details correct at time of publish (6 July 2026) A survey of 2,158 travellers and motorhome owners across seven European
Nearly half of cruise travellers (48%) would be interested in watching a solar eclipse while at sea. The survey, from online specialist cruise agency cruise.co.uk, polled more than 1,000 customers. *All details correct at time of publish (30 June 2026) The Mediterranean came out on top as the destination with the
TUI has launched a new in-store “Last Minute, Holiday Check It” service to support customers booking holidays closer to departure, as new research highlights the pressures many face when planning at short notice. *All details correct at time of publish (18 June 2026) The move comes as late booking demand continues to
