Celebrity Cruises has embarked on its first foray into non-fungible tokens (NFT) with the launch of the Peacemakers Sunset NFT collection.
In partnership with acclaimed artist Rubem Robierb, the collection complements the artist’s powerful Peacemakers sculpture featured on Celebrity Beyond.
The new NFT collection consists of an edition of five motion art pieces, one of which is currently on display at the Cube Art Fair in Times Square from 18th to 22nd May.
On 1st June, the NFTs will then become available for purchase via the OpenSea platform. Proceeds from the sales will go to the artist.
Each NFT includes two money-can’t-buy invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, 4th to 6th November.
A variation of these NFTs titled “Peacemakers, Blue Sky” can also be found onboard Celebrity Beyond, making it the very first NFT at Sea.
Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times.
Celebrity Cruises’ Chief Marketing Officer Michael Scheiner said: “Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it’s only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse.”
Rubem Robierb said: “Peacemakers represents two interlaced doves, a tribute to the peacemakers of the world, and the NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted.”
“It has been an honour to continue my collaboration with Celebrity Cruises, and to push the boundaries of our artistic work together to new frontiers, from the metaverse to displaying the first NFT at sea.”
At 5p.m. ET on 1st July, each owner of a Peacemakers Sunset NFT will be invited to join the ship’s naming ceremony, including roundtrip airfare for two, to the Celebrity Beyond naming ceremony and sailing, 4th – 6th November 2022.
Onboard Celebrity Beyond, fans of Robierb’s art will also enjoy the incorporation of Peacemakers into the live production show Arte.
Guests can also purchase from a limited-edition Peacemakers jewellery collection, a collaboration between Robierb and Effy jewellery, featuring necklaces in a variety of precious metals and gems.
Celebrity Beyond began her inaugural season on 27th April 2022 with a 10-night sailing from Southampton, England, to Barcelona, Spain.
The ship will now spend the summer sailing nine-to-10-night itineraries in the Mediterranean.
In November, Celebrity Beyond will make her way to Fort Lauderdale for the official naming ceremony and a winter season of five-to-nine-night Caribbean sailings.
For more details on Celebrity Beyond offerings and destinations, visit https://www.celebritycruises.com/gb/cruise-ships/celebrity-beyond.
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