Celebrity Cruises has announced Celebrity River Cruises, premium river cruise journeys that will begin taking bookings this year.
The brand has signed an initial order for 10 ships that will take guests to historic cities on the world’s most iconic rivers, launching in Europe.
Celebrity Cruises said it will bring the elevated design and sophistication of the Edge Series ocean ships to the river.
Jason Liberty, President and CEO, Royal Caribbean Group said:
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand.
“Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.
“With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.
“By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of offerings.
“We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
Celebrity River Cruises is a “natural extension” of Celebrity’s premium offering that will bring its unique service-first approach to the river.
Guests will sail through the heart of culturally and historically significant cities, and experience locally inspired cuisine and unique shore experiences – The Celebrity Way.
With ships that will give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey.
Laura Hodges Bethge, President, Celebrity Cruises, said:
“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe.
“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style.
“We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
More information about Celebrity River Cruises, including booking opportunities, destinations, fleet size and ship details, excursions and more, will be announced in the coming months.
Visit celebritycruises.com for more.
Explore Travel Pursuit’s River Cruise Hub for more on River Cruising.