Celebrity Cruises has launched the world’s first digital cruise ship experience in the metaverse – the all-new ‘Wonderverse’.
This industry-first will allow travellers to “see before they sail,” exploring a hyper-realistic, digital recreation of the newest ship in Celebrity’s transformational Edge Series, Celebrity Beyond.
The experience also comes with the ability to check out top destinations that Celebrity sails to – from Europe to Asia, Alaska and the Caribbean.
Guests can also meet and chat with the line’s key leaders as digital avatars, including President and CEO Lisa Lutoff-Perlo, Captain Kate McCue – the first, and still only, American female captain of a major cruise ship.
They can also meet and chat with Nate Berkus, Celebrity’s Edge® Series Travel Ambassador and designer of the Sunset Bar on Celebrity Beyond.
Built in partnership with virtual event platform architects Surreal Events, Celebrity’s Wonderverse is complete with mini-games and activities, and entertainment.
said Lutoff-Perlo, said: “Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse.
“Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travellers.”
Celebrity Cruises’ Chief Marketing Officer Michael Scheiner, said:
“We’ve revolutionised cruise ship design and now we’re revolutionising where cruise ships are experienced.
“The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles.
“We believe this has opportunities to expand even further, creating experiences our consumers are looking for.”
The journey begins with a user-controlled tender game to Magic Carpet, where participants will have a chance to create their own personalised avatar.
Participants will then be transported to the Resort Deck, where they will be greeted personally by Captain Kate, on hand to help answer questions and can explore the ship from there.
From there, visitors can also experience some of the world’s most breathtaking destinations in the Wonderverse, including Santorini, Greece; Alaska; Tokyo and Mt. Fuji; and St. Lucia.
At Sunset Bar, guests will have the opportunity to ask Nate Berkus a series of questions about the stunning ship and breathtaking destinations.
As part of the experience, guests will be able to easily access a portal for immediate bookings.
A travel agent or Celebrity Sales representative could also host events in the WonderVerse and offer virtual, fully immersive tours just like they would in real life.
Agents will be able to access the WonderVerse through Celebrity Central and meet clients there from today at celebritycruises.com/wonderverse.
Click here for more exciting travel daily news and travel industry news updates related to the UK trade and travel industry, published daily on Travel Pursuit UK!
