Celebrity Cruises

Celebrity Cruises Reveals New Brand Positioning & Identity

Celebrity Cruises has revealed its new brand positioning and brand identity, ‘Nothing Comes Close’, premiering globally on 8 April.

The launch builds upon the recent enthusiastic reception to the introduction of Celebrity Ascent  in late 2023 and the highly anticipated arrival of Celebrity Xcel  in 2025.

‘Nothing Comes Close’ will be the core of the cruise line’s brand positioning from media and advertising, to travel partners and onboard.

It “highlights the inherent promise of a premium holiday that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else.”

Laura Hodges Bethge, President of Celebrity Cruises said:

“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel.

“Our new brand position packages this feeling in a memorable and compelling way.”

The brand positioning is brought to life in a “confident and playful” creative style which captures the essence of a Celebrity holiday from the perspective of guests employing a technique coined ‘True Eye View’.

Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises said:

“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart.

“The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”

For more information please visit www.celebritycruises.co.uk.

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