Cruise Lines International Association (CLIA) has revealed details for Cruise Week, which this year will take place from September 14-20.
*All details correct at time of publish (04 August 2026)
The annual, agent-focused event is designed to promote cruising and help raise awareness of the holiday options available via media and promotions.
Throughout the week, CLIA will encourage agents, cruise lines and industry partners to share their offers, advice and experiences. This can be carried out in-person at special Cruise Week events, and across consumer press, social media and online platforms.
Andy Harmer, Managing Director CLIA UK & Ireland, said: “Cruise Week gives our industry a collective opportunity to celebrate everything that makes a holiday at sea such a compelling choice.
“Every year we see agents find creative ways to engage with prospective cruisers, whether that’s through in-store activity, events, social media or simply sharing their own knowledge and passion for cruising.
“We’re encouraging everyone across the trade to get involved in whatever way works best for them and their business. Even small activities can have a real impact, making the week the perfect opportunity to showcase the diversity, value and appeal of a cruise.”
Further Cruise Week information will be shared in due course.
Visit CLIA’s website here.
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