‘Trust me I’ve been there’
The Croatian National Tourist Board has launched its summer marketing campaign that will be seen across 12 key markets, including the UK, Germany, Slovenia, Austria, Italy, Poland, the Czech Republic, Hungary, France, the Netherlands, Slovakia, and Russia.
Running until the end of July, the campaign will be tailored according to the country, advertised on social media, TV, print, and outdoor advertising.
UK consumers will see images of cities such as Dubrovnik, Split, Hvar, while the German market messages will focus on sun and sea pictures of Istria and Kvarner.
The campaign will also highlight health and safety in Croatia, with information about the Country’s Safe Stay label.
Tourism Minister Nikolina Brnjac said that Croatia is “fully prepared” for the start of the tourist season.
Croatia is currently on the UK’s amber list. The dates of the campaign will be adjusted to the “current epidemiological situation” in each market, and the messages in the campaign will be targeted to each market’s preferences.
