Cruise.co.uk says that a growing number of cruise passengers are increasingly inclined to book a multi-generational getaway at sea.
In a press statement, the company said that 69% of grandparents and parents are now more likely to sail with their extended family, including children, compared to five years ago.
34% said their primary motivation was to create lasting memories, 28% stated it was the value for money of a cruise, while the variety of onboard activities and entertainment was selected by 27%.
The findings were revealed by cruise specialist, cruise.co.uk, as part of a survey of over 700 customers.
The results also revealed the most popular destination for a multigenerational holiday on the water is the Mediterranean, chosen by 63% of respondents, followed by the Caribbean (18%) and Northern Europe (10%).
Tony Andrews, Managing Director of cruise.co.uk, said: “Cruise holidays are the ideal way to spend quality time together.
“There are numerous family-friendly activities available both onboard and ashore, while the variety of accommodation, entertainment and dining options ensures there is something to suit every taste and budget.
“And with the opportunity to visit numerous destinations in one holiday, a cruise represents a convenient, cost-effective option for family getaways.”
For more information, go to www.cruise.co.uk or call 0870 990 8824.
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