Cruise Plus, the specialist cruise-and-stay brand of Gold Medal Travel Group, has launched ‘Showcase On…’. The new digital campaign highlights the brand’s Luxury by Cruise Plus collection.
All details correct at the time of publication (3 November 2026).
The campaign showcases the guest experience, itineraries and service standards of its luxury ocean, expedition and river cruise partners. It will run until 15 December 2026.
A dedicated microsite provides agents with selling tools, offers and downloadable assets. Agents will also receive regular updates through weekly e-shots.
The campaign features luxury cruise partners including Regent Seven Seas, Seabourn, Silversea, Explora Journeys, Oceania, Hapag-Lloyd, Crystal, Emerald, Scenic, Ponant, Uniworld and APT. Together, these partnerships cover ocean, expedition and river cruising.
Alongside the launch, Cruise Plus has announced an extended Blacklane benefit. Private chauffeur transfers are now included on all luxury cruise and stay package bookings valued at over £10,000. The offer applies to bookings made up until 31 March 2027*.
Sarah Lancashire, Product and Marketing Director at Cruise Plus, said:
“Luxury customers are not simply just paying for a cabin. They are paying for a level of service, space, cuisine and destination expertise that must be communicated at the point of sale. Showcase On… gives agents the language, proof points, and practical assets to have that conversation with confidence, while the extended Blacklane benefit ensures the premium experience begins the moment clients leave home.
“By extending this across ocean, river, and expedition partners, we are helping agents turn a high-value cruise enquiry into a fully considered, seamless luxury cruise package holiday.”
Travel agents can access the ‘Showcase On…’ hub at www.goldmedal.co.uk.
Terms apply.
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