The specialist cruise and stay brand of Gold Medal Travel Group, Cruise Plus, has unveiled “Sail the Seasons”, the brand’s first annual main-title brochure since 2022.
*All details correct at time of publish (28 May 2026)
Designed to give agents a fresh, easy-to-sell collection of packages for 2026 to 2028 travel, the 164-page brochure is arranged by the seasons, making it easier for agents to match travel windows with what their customers most want to experience.
The collection is crafted with products from 27 cruise partners spanning across ocean, luxury, river, expedition, and yacht cruising, and includes a wider mix of holiday add-ons and extensions to help agents tailor bespoke trips.
The launch also coincides with a major Cruise Plus milestone, with the brand having just hosted its first-ever Ultimate FAM at sea.
The Cruise Plus Ultimate FAM saw sixteen agents secure a place across four different cruises, with Princess Cruises, Norwegian Cruise Line, PONANT Luxury and Royal Caribbean Cruise Line.
Each ship cruised the Mediterranean before all attendees and the Cruise Plus team met in Rome for the grand finale, with explorations of the historic city hosted by TTC.
The extra-special FAM was a huge success, underlining the continued surge in cruising’s popularity and the value the trade places on specialist product support.
This is also reflected in the recent growth of Cruise Plus’ dedicated sales team, which has increased in headcount to meet demand.
A dedicated ‘Sail the Seasons’ trade campaign will run from 27 May to 14 August 2026, combining targeted activity with practical, ready-to-use tools for frontline selling.
In addition to the book, the campaign is bolstered with an insightful guide and an online hub, where agents can find downloadable content, product information and offer landing pages.
Cruise Plus will also roll out 32 bespoke offers, dedicated campaign e-shots and social media assets.
Chance To Win A Cruise Holiday
To celebrate the launch, Cruise Plus is offering two agents the chance to win one of two cruise holidays for two people, including flights.
The prizes include a Northern Europe sailing in partnership with Celebrity Cruises, and an Alaska expedition sailing in partnership with HX Expeditions.
All Cruise Plus package bookings made between 27 May and 31 July 2026 will qualify for the prize draw, with double entries awarded for bookings that include sailings with Celebrity Cruises or HX Expeditions.
Agents can enter by uploading booking references via the campaign link or emailing them to win@goldmedal.co.uk.
Sarah Lancashire, Marketing & Interim Product Director, said: “Our Sail the Seasons campaign is all about making it easier for agents to sell their customers the right cruise holiday at the right time of year.
“With our first annual main-title brochure since 2022, we’ve built a genuinely trade-friendly offering, providing a seasonal structure that aligns with how customers plan.
“With our biggest campaign for Cruise Plus in years and an incentive designed to reward bookings, we’re giving agents both the tools and the reason to put Cruise Plus front of mind for 2026 and 2027.”
Agents can also earn additional rewards through Farebank Rewards, with the opportunity to earn up to £1,500 on every package booking. The Sail the Seasons brochure is available to order now via TradeGate. For more information, visit goldmedal.co.uk.
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