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Cunard Celebrates Five Years Of Shine Rewards Club

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Cunard is celebrating the five-year anniversary of Cunard’s Shine Rewards Club. The luxury cruise line is giving agents a bonus shuffle – potentially worth up to 100 Shine points on the platform.

To access their bonus shuffle, agents simply need to log in to the Shine Rewards Club website. The celebratory offer runs from 5 December until Friday 22 December.

Shine Rewards Club has become a cornerstone of Cunard’s trade engagement strategy, offering travel agents a selection of benefits and tools designed to reward, educate, and incentivise.

During the lifetime of the popular loyalty and reward programme, Cunard has given away more than 4.5 million Shine points.

2.8 million have been awarded for bookings made, over 1 million earned through training – including online quizzes and webinars – and almost 300,000 given out by the Cunard sales team at events including fam trips, ship visits and conferences.

More than 2 million of these points have been redeemed against retail vouchers.

Over 1.7 million Shine points have been awarded in 2023 alone, a 98% increase versus points earned in 2022, and the cruise line plans to issue even more in 2024.

Cunard’s Shine Rewards Club is a points-based loyalty and rewards scheme that offers UK travel agents Shine points for the bookings they make and training they complete.

As well as providing all of the latest news and information about Cunard – including updates on new ship Queen Anne – it’s also a hub of training support and other resources, including how-to guides and frequently asked questions.

Since 2018, Cunard has built a varied catalogue of over 100 retailers for agents to spend their Shine points with, from luxury spa retailers to everyday supermarkets and even a deluxe experience or two.

The retailers agents most like spending their Shine points with are Argos, John Lewis, and Marks & Spencer.

Agents can visit www.ShineRewardsClub.com for the latest Cunard news and information, as well as to earn Shine points for bookings and training.

For more information about Cunard, or to book a voyage, visit www.cunard.com.

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