Destination NSW is re-launching activity in the UK travel market with consumer installation open to the public this June at Outernet London.
As part of the NSW Visitor Economy Strategy 2030, Sydney and the wider New South Wales region are welcoming UK travellers to experience the state by launching a digital installation aimed to transport visitors ‘down under’.
The free immersive exhibit will give visitors a sneak peek of the best of Vivid Sydney 2023, including light installations projected on iconic landmarks such as the Sydney Opera House, the Sydney Harbour Bridge, and much more.
Its aim is to inspire visitors to start planning their next adventure with the chance to win a holiday to New South Wales in partnership with Travelbag.
Vivid Sydney 2023 runs from Friday 26 May until Friday 17 June in Sydney, Australia, and will feature over 60 light installations and artwork projections across a 8.5km (5.3 miles) Light Walk.
This includes the biggest drone show in the Southern Hemisphere – huge music performances and talks, plus the highly-anticipated celebrity appearance from Jennifer Coolidge and White Lotus creator Mike White as part of Vivid Sydney’s Global Storytellers series.
The exhibition can be viewed in the Now Trending room at Outernet, London’s most immersive entertainment district, which boasts the “world’s largest LED screen deployment”.
For more inspiration on your customers’ next Sydney and New South Wales adventure, head to www.sydney.com, or check out the full Vivid Sydney 2023 program at www.vividsydney.com.
To book their next holiday to New South Wales visit www.travelbag.co.uk/holidays/australasia/australia/new-south-wales
Now Trending at Outernet London, Charing Cross Rd, London WC2H 8LH
Free Admission: Friday 2 June, 11:30am-11pm & Saturday 3 June, 8am-11pm
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