Disney Destinations

Disney Unveils Cruise & Stay UK Trade Incentive

Disney Destinations International has launched a brand-new travel agent incentive, marking the first time the division has combined Walt Disney World Resort with Disney Cruise Line in a single, major trade promotion.

*All details correct at time of publish (21 April 2026)

Running from now until 29th May 2026, the incentive gives 25 UK and Ireland travel professionals the chance to win a place on an out‑of‑this‑world Cruise & Stay trip, bringing together the magic of Walt Disney World Resort in Florida with a sailing onboard the Disney Wish.

The headline prize is an unforgettable seven‑night Cruise & Stay trip, combining four nights at Walt Disney World Resort with VIP experiences, exclusive magical moments and free dining and drinks.

The winners will enjoy three nights onboard the Disney Wish, including world‑class entertainment, immersive dining and signature Disney storytelling.

During the cruise, winners will get to visit Castaway Cay, Disney Cruise Line’s private island in the Bahamas. The trip will take place from Monday, 14th September 2026 to Monday, 21st September 2026.

Travel professionals can earn entries into the prize draw by completing a series of themed missions, earning “mission credits” for every activity completed. The more credits earned, the more chances agents have to win.

There are eight missions in total, housed in the incentive’s Mission Control Panel on PixieDust HQ, including:

  • Watching on‑demand the Reach for the Sky: Florida & Beyond live event
  • Completing Walt Disney World and Disney Cruise Line training modules
  • Sharing campaign content across social media and
  • Logging bookings for Walt Disney World Free Dining & Drinks packages and new Disney Cruise Line 2026 or 2027 sailings.



Agents receive a bonus 30 mission credits for their first logged booking, plus ten mission credits for every booking thereafter, rewarding those actively driving sales across both brands.

Torey Kings-Hodkin, Trade Sales and Marketing Director for Disney Destinations International, commented: “Free dining and drinks continue to be one of our most powerful booking drivers for families and pairing it with Disney Cruise Line gives agents even more reasons to engage, sell and win.

“This incentive is all about rewarding the incredible passion, creativity and commitment of the travel trade and we can’t wait to see agents’ reactions.”

The incentive forms part of Disney Destinations International’s continued commitment to supporting the UK and Ireland travel trade, giving agents engaging tools, training and rewards to help convert bookings across Walt Disney World and Disney Cruise Line.

Disney

For full details, terms and conditions, and access to the incentive portal, travel professionals should visit pixiedusthq.com

To enter the competition, please visit www.pixiedusthq.com/competition-arcade/to-florida-and-beyond

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