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Dubai Ranked World’s Most Popular Travel Destination

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Dubai has been named the No.1 global destination for the second consecutive year.

The announcement was made at the annual Tripadvisor Travellers’ Choice Best of the Best Destination Awards 2023, which consolidates Dubai’s position as the world’s favourite tourist destination.

Tripadvisor Travellers’ Choice Award winners are chosen by millions of travellers from around the world, who provide their real and unbiased reviews or opinions on destinations, activities and experiences.

The quality and quantity of independent destination reviews and ratings from travellers covered a period of 12 months from 1 November 2021 to 31 October 2022.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai commented:

The top ranking by global travellers reflects the vision of the leadership to transform Dubai into the world’s top destination for tourism and business, as embodied by a key goal of the Dubai Economic Agenda D33.

“The Agenda’s objective of consolidating Dubai’s status as one of the world’s top three cities for tourism and business signifies the leadership’s determination to mark Dubai out as a clear leader not only as a leisure and lifestyle destination but also as a hub for connectivity, commerce and investment.

“Dubai’s diverse tourism attractions and hospitality offerings, combined with its emergence as a leading venue for global events and a magnet for talent and enterprise will continue to reinforce its status as a favourite among global travellers over the next decade.

“Dubai’s tourism, hospitality and events sectors have been at the forefront of a rebound and acceleration of global growth in these sectors over the last two years and will continue to play a key role in shaping their evolution in the future.”

His Excellency, Helal Saeed Almarri, Director General, Dubai’s Department of Economy and Tourism (DET), said:

“Tourism is a central pillar of Dubai’s economic growth and diversification, and the continual investment in our product offering, a frictionless and superlative guest experience and the development of the sector and those working in it, will not only serve to further accelerate industry growth but critically, will have a significant multiplier impact on many other elements of Dubai’s economic landscape and global appeal to businesses and talent.

“We also see this sector’s growth providing many opportunities for national talents to enter the industry and we will continue to provide an educational and training framework for their development as well as the wider industry’s continued advancement.”

His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism & Commerce Marketing (DCTCM), said:

“Inspired by our visionary leadership, Dubai continues to take significant steps to ensure it remains at the forefront of global tourism and this award only seeks to motivate us further and drive us to work harder to stay ahead in the coming years.

“Retaining our position as the No. 1 destination in the Tripadvisor Travellers’ Choice Awards is just reward for the efforts to continuously innovate and adapt to the evolving nature of travel, build out exceptional guest experiences at every touchpoint and effectively tailor Dubai’s offering for different needs and segments.”

“Our focus for 2023 and beyond will be to drive and support growth through this mosaic of experiences, across all our tourism pillars from entertainment to shopping and culture to culinary experiences.”

According to the latest data published by Dubai’s Department of Economy and Tourism, Dubai welcomed 12.82 million international overnight visitors between January and November 2022.

This surpasses the 6.02 million tourists that Dubai attracted for the corresponding period in 2021.

During this 11-month period, 794 hotel establishments with over 145,098 rooms also opened their doors to guests for occupancy levels of 73 per cent, which is among the highest occupancy rates internationally.

For more information, go to VisitDubai.com.

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