El Gouna, a tourist town by Orascom Development located along the Red Sea coast of Egypt, has launched a free, AI-based agent training platform intended to give agents all the tools and top-selling tips necessary to effectively sell the town to British travellers.
Agents can set up a free account to explore the platform at their own pace, which consists of five knowledge-building modules, quizzes, and an AI-powered coaching and roleplay system.
On the platform, agents are able to immerse themselves in El Gouna, its properties and its offerings.
Throughout five key modules, including an in-depth introduction and sections on each bookable property and attraction, agents will become El Gouna Specialists, complete with post-module quizzes that will consolidate the town knowledge that they have learnt throughout their training.
Sherine Sennara, Head of Marketing at Orascom Hotels Management, says: “With more flights than ever to Hurghada thanks to new routes with easyJet and WizzAir, and a growing appetite for cost-effective holidays, our presence in the UK market is steadily increasing.
“We’ve launched this platform to provide agents with the essential tools they need to effectively sell El Gouna to British travellers, even if they’ve not visited themselves, and we’re already seeing a strong interest among agents, with over 140 individuals already signed up to the platform.”
Within the platform, a new AI tool allows agents to be coached by a virtual El Gouna specialist before taking on a customer role-play scenario.
Agents can have live conversations with the AI platform as if they were talking to the customer, whereby they are asked to give their recommendations for stays in El Gouna based on the virtual customer’s needs.
These responses are marked and can help refine the El Gouna sales skills of the individual completing the training.
A key emerging market for El Gouna, growing a force of El Gouna sales specialists is a primary aim for upcoming trade activity in the UK for the destination.
Upon completion of this platform, agents are automatically entered into a competition to win a spot on El Gouna’s next FAM trip, scheduled for Q3/4 2025.
This will include four nights in the destination to experience all the town has to offer, from desert safaris to coral reef snorkelling.
To access the platform, agents can create a login at www.elgounaspecialist.com
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