Emirates and Great Britain SailGP Team have entered into a three-year sponsorship deal.
Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the race in Sydney on 18 and 19 February 2023.
Emirates’ signature “Fly Better” logo will be visible on the Great British F50 race boat, with prominent branding on the centre of the wing and hull.
The airline’s iconic logo will also appear on the front and back of the team’s clothing, sailing apparel and equipment.
Sir Tim Clark, President of Emirates said: “We’re delighted to announce our new partnership with one of the world’s most successful sailing teams.
“Emirates and the Great Britain SailGP Team share common values, ambitions, and drive – making this partnership a natural fit.
“Together, we’ll take the sport to new levels, bring fans closer to the action, and deliver world-class experiences to customers worldwide.
We also look forward to working closely with our partners on joint sustainability initiatives that will truly make an impact – on and off the water.”
Emirates Great Britain SailGP Team CEO & Driver, Sir Ben Ainslie, said: “I and the rest of the Great Britain team are thrilled to have Emirates, one of the most iconic sporting brands in the world, on board this journey with us.
“Together as partners, we will be able to take both the team and the sport to new heights.
“This is a pinnacle partnership, one that brings both commercial value as well as supports our sustainability ambitions to support three million young people to take climate action.”
Sponsorship rights and benefits
Under the sponsorship deal, the airline will enjoy a wide range of benefits including marketing, digital and social media rights; and VIP hospitality tickets.
Also included is meet and greet access to the athletes, including Sir Ben Ainslie and Hannah Mills, OBE, the world’s most decorated male and female Olympic sailors.
There will also be exclusive opportunities such as the “sixth sailor experience” for Emirates fans to experience the action first-hand on the water.
Emirates currently serves the United Kingdom with 119 weekly flights including six daily A380 services to London Heathrow; three times daily A380 service to Gatwick; and daily service to Stansted (double daily starting from 1 May 2023).
Also available are three times daily A380 service to Manchester; double daily service to Birmingham including an A380 service (starting from 1 July 2023); daily service to Newcastle; and a daily A380 service to Glasgow (starting from 26 March).
For more information, visit emirates.com.
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