Emirates is investing over US$ 2 billion to enhance its inflight customer experience.
This includes a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.
Sir Tim Clark, President of Emirates Airline said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers.
“Through the pandemic, we’ve continued to launch new services and initiatives to ensure our customers travel with assurance and ease, including digital initiatives to improve customer experiences on the ground.
“Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level.”
Some of Emirates’ latest initiatives include elevated meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, and sustainable choices.
Starting from August, Emirates’ passengers can look forward to new menus for “the best fine dining experience in the sky” for First Class, followed by Business and Economy in September.
A new vegan menu will be available featuring delicious and healthy plant-based meals.
In First Class, customers can now savour unlimited portions of Persian caviar as part of the ‘dine on demand’ service and Dom Perignon vintage champagne.
Emirates is the only airline with an exclusive agreement to offer the luxury brand on-board.
First Class customers can also order cinema snacks as they enjoy the 5,000 channels on Emirates’ ice inflight entertainment system including lobster rolls, juicy sliders, edamame, and salted popcorn.
Emirates’ customers departing on flights from Dubai can enjoy fresh greens harvested from Bustanica, the world’s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering.
Emirates says it is continuing to invest in sustainable operations and supply chains, seeking local food suppliers and farms wherever possible.
Specialised Hospitality Training will also be available for Cabin Crew.
Emirates has partnered with Ecole hôtelière de Lausanne, one of the world’s top hospitality management schools, to craft the Emirates Hospitality strategy and encourage inspiring customer experiences.
The most significant investment is an extensive and record-breaking refurbishment of the aircraft fleet interiors.
There will be new or reupholstered seats, new panelling, flooring and other cabin features. Every cabin class will be refreshed and new Premium Economy cabins installed.
After the retrofit, Emirates will have a total of 120 aircraft offering Premium Economy seats – the only airline in the region to offer this cabin class, and enhanced interiors and features across all other cabins.
Additionally, Emirates confirms there will be more announcements about new products and services in the near future.
More details on Emirates’ refreshed dining experience here.
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