Travellers who are missing the skies and want to experience the culinary delights of first class dining can do so from their home thanks to a new partnership between British Airways, Feast Box and DO & CO.
Teaming up with its premium catering partner DO & CO, and Feast Box, a provider of internationally inspired recipe boxes, the airline has created a limited-edition cook-at-home meal kit that mirrors British Airways’ First cabin dining experience.
Inspired by the luxurious food served in British Airways’ First Class Cabin, customers can choose their four-course meal and receive the full ingredients to cook the meal at home, along with a recipe sheet and information card in the form of a passport.
Hamish McVey, Head of Brands and Marketing at British Airways said: “We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home. British Airways, Feast Box and DO & CO take huge pride in offering top quality international cuisine, and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”
The meal kits can be ordered here (feastbox.co.uk/britishairways) to be delivered direct to a customer’s door. Each meal kit will cost from £80 and serve two people. The kits are available to order from today with deliveries beginning next week.
Feast Box is gifting all those embarking on the British Airways First dining experience a complimentary box from their regular internationally inspired menu. Customers will also receive a voucher for 10% off a British Airways flight.
