Fred. Holidays has launched its new Beyond the Water campaign, showcasing a collection of exceptional journeys designed around some of the world’s most iconic destinations and bucket-list experiences.
All details correct at time of publication (15 September 2026)
Each journey takes customers beyond the water, combining ocean or river sailings with incredible stays, tours and experiences for a deeper, more immersive way to discover the destination.
Created for travellers looking to experience more of a destination, each journey brings together incredible tours, cultural experiences and handpicked stays with an ocean or river cruise, creating one seamless holiday that offers a deeper and more immersive way to discover the world.
From witnessing the majesty of the Canadian Rockies and standing before China’s Terracotta Warriors to experiencing a luxury South African safari or the excitement of the Monaco Grand Prix, each journey has been designed to deliver unforgettable memories – both on and beyond the water.
Developed by Fred. Holidays’ specialist product team, in collaboration with trusted travel partners and destination experts, the collection takes away the complexity of planning these multi-element adventures.
Fred. Holidays brings the stays, experiences, travel arrangements and cruise together, giving agents everything they need to confidently sell an extraordinary holiday while making the journey simple and seamless for their customers.
At the heart of the campaign is the belief that travel should be about more than simply visiting a destination. Whether exploring ancient wonders, immersing themselves in local cultures, discovering spectacular natural landscapes or attending world-famous events, customers can experience bucket-list destinations in greater depth.
For travel agents, Beyond the Water provides a powerful opportunity to reach customers who may be dreaming about these destinations and experiences, but who may never previously have considered a cruise.
By leading with the destination and combining exceptional experiences on land with time on the water, agents can introduce ocean and river cruising as part of a much bigger travel experience.
And with Fred. Holidays brings every element together, from stays and tours to connections and sailings, agents have an easy-to-sell product with the support and expertise behind them to make it smooth sailing for both them and their customers.
Highlights of the collection include:
- India’s Golden Triangle
- China’s Terracotta Warriors & Great Wall
- South Africa Safari and winelands packaged up with a cruise with Azamara
- The Canadian Rockies
- Iguazu Falls
- Three-ship no-fly grand voyages
- The Monaco Grand Prix
Simon Sharpe, Head of Tour Operations at Fred. Holidays, said: “Travel has never been more experience-driven. Today’s travellers are looking beyond traditional holidays and seeking journeys that inspire, enrich and leave a lasting impression.
“Beyond the Water has been created for those who have always dreamed of seeing the world’s greatest sights, experiencing iconic moments and discovering destinations in a deeper and more meaningful way.
“From legendary landmarks and extraordinary wildlife encounters to cultural treasures and unforgettable events, these are the kinds of experiences that stay with you long after you return home.
“This piece is about more than just the cruise – the cruise is only the beginning, and our aim is to inspire people to embrace the possibilities of travel and help them turn their bucket-list ambitions into reality.”
The new collection reinforces Fred. Holidays’ expertise in bringing together complex, multi-element journeys, helping agents offer their customers more of the destinations and experiences they have always dreamed of discovering.
The brochure is being distributed to 100 strategic partners in packs of five. There will be a full campaign pack on the agent portal – www.agentfred.co.uk with all assets and sales tools for these products. Copies of the brochure can be requested at tradesupport@fredholidays.co.uk.
