Fred Holidays has launched its biggest-ever brochure offering a fresh approach to travel and reaffirming its commitment to the trade, which accounts for 80% of its core business.
*All details correct at time of publish (7 July 2025)
The launch includes a generous booking incentive, nationwide in-person training, themed gifts, webinars and a complete campaign pack designed to help agents promote these distinctive holidays and drive new business.
Laura Wilson, Head of Business Development at Fred. Holidays, comments: “At Fred. Holidays, we’ve always believed that no two travellers are the same, and this latest brochure reflects that belief.
“Many of the holidays featured are aspirational and unique, often unfamiliar to mainstream travellers so we are providing agents with the knowledge and tools to confidently sell these holidays, match the right product to the right customer, and grow their client base.
“One of our key values is “we win together”, a philosophy that extends to our valued trade partners who benefit from price parity, commission on full holiday value, generous incentives and our recently-launched out-of-date-range guarantee.
“Following last year’s significant investment, including doubling the size of our business development team, we’ve seen over 100% growth in trade bookings. This momentum continues into 2025, with over 100 new agents already booking with us year-to-date.”
The 120-page Crafted for the Curious brochure features a huge selection of tailor-made European and worldwide holidays built around cruising, rail and independent touring plus more.
From iconic rail journeys to immersive river cruises, cultural land tours to luxury ocean voyages and once-in-a-lifetime expedition cruises, these carefully curated itineraries are built with depth, detail and discovery at their heart.
77 of the products have a date ranging from October 2025 to April 2027. Of these, 19 (approximately 25%) are out-of-date range providing agents and their customers with competitive service, greater flexibility, price protection and peace of mind. Brochure highlights include:
First-time product launches and fresh journeys:
- St. Pölten, Vienna & Scenic Rail Adventures – an immersive rail journey that puts the landscape at the centre.
- Vibrant Portugal: Lisbon, Porto & the Douro Valley – tapping into one of Europe’s hottest destinations with a fly-rail twist.
- Peruvian Highlights: Sacred Valley & Machu Picchu by train – offering a smoother, more enriching route to this bucket-list favourite.
Reimagined favourites:
- Venice, Florence & Rome Fly-Rail – refined pacing, curated stops and a more localised feel.
- Mississippi by Paddlewheeler – now with VIP access to Graceland for a deeper cultural connection.
Touring made more meaningful:
- Enhanced single-centre stays in Vienna and Nice now include must-see excursions, creating a more enriching yet relaxed experience.
- New rail-and-drive combos like Charming Italy allow travellers to dig deeper into regions without the stress of rigid itineraries.
New Cruise Experiences:
- Treasures of the Douro – sailing on the brand-new five-star MS Porto Mirante through Portugal’s picturesque wine region.
- The Kerala Backwaters – a new boutique Pandaw river cruise itinerary blending calm waters with cultural charm.
- Great Tour of China & The Yangtze – now a private touring experience with seamless transitions between land and river.
The new Crafted for the Curious brochure is being distributed to 500 strategic partners, and travel agents can order copies via BP Tradegate.
A digital version, along with additional sales assets, is also accessible via the Agent Portal at www.agentfred.co.uk.
NEW TRADE INCENTIVE
To celebrate the launch of the new brochure, Fred. Holidays is introducing a new trade incentive, Curiosity Rewarded, offering travel agents the chance to claim up to £1,000 per booking.
Valid from 4th July to 4th September 2025 and applicable to all new Fred. Holidays package bookings made during this period, the incentive rewards agents with Amazon vouchers based on the booking value.
Fred. Holidays has also put a strong trade campaign in place which includes:
Win a Fortnum & Mason hamper: Fred. Holidays is offering agents the chance to win a Fortnum & Mason hamper containing a delicious selection of afternoon tea essentials. To be in with a chance of winning, they simply need to share a photo of the new Crafted for the Curious brochure and marketing assets displayed in store on the Fred. Holidays Agents Facebook page between 4th and 25th July 2025. The winner will be randomly selected and announced by 1st August 2025.
Business development managers on the road: the company’s four business development managers will be actively visiting agents across the UK and delivering ‘curious packs’ featuring Eat Me biscuits and branded merchandise to spark conversation and engagement.
Curious tea parties: Fred. Holidays will be hosting in-person events nationwide, offering agents the chance to connect with their local business development manager, discover more about the offering and indulge their curiosity.
Virtual curious tea party: for those unable to attend in person, Fred. Holidays is holding an exclusive online session for up to 30 participants on Tuesday 29th July 2025, with each participant receiving a mailed tea party pack for an engaging, interactive experience.
Fred. First webinars: bite-sized, 20-minute training sessions are available on demand. Seven episodes are live, with an eighth launching soon that will focus on the Crafted for the Curious campaign.
Complete campaign pack: a toolkit designed to help agents promote these distinctive holidays and drive new business.
For further information and to connect with Fred. Holidays sales experts, call Fred. Holidays on 0800 988 3369 or visit www.fredholidays.co.uk
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