Fred Olsen

Fred Olsen Cruise Lines Early Booking Incentive

Fred Olsen Cruise Lines has unveiled a new early booking incentive, its Freedom Fare Price Promise, encouraging guests to book early to get the best value for their cruise.

The Price Promise assures guests that anyone who books a Freedom Fare within the first four weeks of a cruise going on sale will receive either a cabin upgrade or credit to spend on board, should an equivalent cabin on their cruise be reduced at a later date.

Booking a Freedom Fare comes with additional benefits, such as the ability to choose your cabin grade and number, dining time and table size, among others.

Guests’ first opportunity to take advantage of Fred. Olsen’s new Freedom Fare Price Promise will be on its Summer 2026 itineraries, unveiled today and departing from 27th May 2026.

The programme includes three specially-timed sailings to coincide with the solar eclipse in August 2026, with Bolette and Balmoral sailing to Iceland and Borealis heading for Spain.

In addition, there will be chances to witness waterfalls in Norway, British Isles cruises taking in summertime views of remote isles and rugged coastlines and short five-night cruises to coincide with British bank holidays.

Geoff Ridgeon, Head of Sales at Fred. Olsen Cruise Lines, said:

“Feedback told us that our guests weren’t sure when the best time to book was to get the best value for their cruise, and so our Freedom Fare Price Promise has been created specifically with guests in mind.

“It means that, by booking a Freedom Fare in those first four weeks of a cruise going on sale, your customers will not get better value for money at any other time.

“If, later down the line, the price of an equivalent cabin on their cruise is reduced by us, we promise they will receive a free cabin upgrade or credit to spend on board, adding value to their cruise.

“There really is no better time to book, than in those first four weeks.”

Martin Lister, Head of Product Innovation at Fred. Olsen Cruise Lines, said:

“There are many highlights from our new summer 2026 itineraries, but undoubtedly, the special sailings for August’s total eclipse of the sun, are particularly exciting.

“In Iceland, guests on board Bolette and Balmoral will experience whales, waterfalls and geysers, all while being in the place where the moon will cover the sun for the longest period, while those aboard Borealis will discover the old towns and promenades in Spain, plus a full eclipse before the sun sets.

“All of our new itineraries have been curated to allow guests to embrace the local way of life, seek out native wildlife and witness spectacular natural wonders and breathtaking scenery.”

Fred. Olsen Cruise Lines’ Summer 2026 programme will feature departures from Southampton, Liverpool, Newcastle and Rosyth.

For more information on Fred. Olsen Cruise Lines, visit: www.fredolsencruises.com.

Learn more about Fred. Olsen Cruise Lines trade support and the latest offers, visit their dedicated travel agent centre here:www.fredolsencruises.com/travel-agent-centre

Click here to visit the Travel Pursuit Cruise Hub for more exciting cruise news and updates.

 

 

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