G Adventures has announced the return of ‘Change Makers’, the global incentive programme that celebrates agents’ potential to make a meaningful impact around the globe.
*All details correct at time of publish (6 November 2025)
This year, 15 agents from the United Kingdom and Ireland will earn their way to the fourth annual GX Summit in Morocco in September, joining 75 Change Makers from around the world for an unforgettable experience that celebrates the shared impact of community tourism.
Live now and running up to 31 May 2026, Change Makers rewards agents for doing what they do best: connecting travellers with meaningful adventures that give back. Every booking equals one “life changed,” and every life changed brings agents closer to joining the G Adventures community on the ground in Morocco.
Agents earn one entry for each ‘life changed’ / traveller booked on a G Adventures trip. The top 10 agents from each region will qualify directly.
Five ‘wildcard’ spots are available to each region to allocate to agents who commit to changing someone’s life by making at least one G Adventures booking and going above and beyond in demonstrating G’s core values of community and impact.
The wildcard challenges include completing specialised G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking agents.
The Change Makers GX Summit in Morocco aims to be the most immersive yet. From souks to the Sahara, agents will have the opportunity to experience the destination’s rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights designed to deepen their product knowledge.
Stu Darnley, National Sales Manager at G Adventures, said: “This year’s summit set a new benchmark for what makes this incentive so special – the energy, the purpose and the incredible connections made across our global community.
“Seeing our agents unite to celebrate our shared impact around the world was truly inspiring. Next year, we’re taking things to the next level – 2026 is going to be bigger, bolder and more meaningful than ever. I wish all participants the best of luck and I can’t wait to see who joins us in Morocco.”
The 2025 Change Makers Challenge is live now and runs until May 31, 2026 2026. To learn more about this incredible opportunity, please reach out to your GPS or visit: https://sherpa.gadventures.com/change-makers/
To learn more about GX, click here.
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