G Adventures and its non-profit partner, Planeterra, have shared details of this year’s GX event, taking place in Jordan this September.
Along with itinerary updates on this year’s summit, the small group adventure operator can reveal that GX will conclude with a performance by legendary band, The Jacksons, kicking off celebrations to mark 35 years of G Adventures.
“I’m particularly excited that GX will be taking place in Jordan this year, a country that needs our support more than ever,” said G Adventures founder Bruce Poon Tip. “And it is even more special because we get to celebrate our 35th anniversary in such a magical place.”
“The Jacksons changed the entire music industry when they hit the scene over 50 years ago, so it is fitting that they are playing at GX – the community tourism summit that we created to change the travel industry,” he continues. “Their performance at GX is going to be epic.”
GX is travel’s largest annual global community tourism summit: a six-day celebration of the transformative power of travel that brings together travellers, media, agents and suppliers from all over the world.
The aim of the event is to discuss, celebrate and experience first-hand the incredible impact community tourism can have on a destination. The event will conclude in Amman on 27 September 2025 (World Tourism Day) with interactive panels and speaker sessions centred around the power of community tourism.
Capping off the day will be a white-themed celebration (for the White City of Amman) where The Jacksons will take the stage for an unforgettable performance.
This year’s event, which is sponsored by the Jordan Tourism Board North America (JTBNA) and Royal Jordanian Airlines, will highlight inspiring Planeterra partners who are uplifting Jordanian communities through tourism.
As part of G Adventures’ annual Change Makers challenge, which ran from November 2024 until May 2025, 15 lucky agents from the UK & Ireland have won a place at this year’s GX and will have the opportunity to see first-hand how their work directly impacts local communities in Jordan.
Agents are also able to book their clients onto GX Jordan, with limited spots remaining. The unique six-day trip is priced from £1,935 per person.
A portion of every ticket purchased will go toward supporting G Adventures’ non-profit partner, Planeterra, in their mission to uplift communities through tourism. More details can be found here.
For more information on GX, please visit: https://www.gadventures.com/gx/
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