The second G Trek for Good, an initiative developed by global adventure operator G Adventures in 2019, raised over £30,000.
50% of the funds are being allocated to Planeterra to help support at-risk communities around the world.
The companies have announced that the funds raised will be directed to support an Indigenous San Community in Botswana.
The money will go directly to helping this Naro San community, located in D’Kar, restore a community-run campsite, helping them host travellers and provide much-needed income.
The tourism halt and loss of income due to the pandemic caused the Naro San community to disperse, resorting to living off the land and relying on small government handouts for survival.
The facilities, left unattended in the harsh environment, fell into disrepair.
Evie Ndhlovu, Regional Programme Manager, EMEA for Planeterra, said:
“The story of the San community is a very sad one, and unfortunately is just one of many we hear about as we start to fully understand the devastating effects the pandemic has had on micro-enterprises and vulnerable communities.
“The money they used to earn through tourism was vital in paying for schooling and medical checks in a community where HIV is very prevalent and, without any income, all of this has stopped.
“When we heard what had happened, we knew we had to help, raising money to support the restoration of their facilities and offering in-depth training to help future-proof their business to ensure this doesn’t happen again.
“The funds from the G Trek for Good couldn’t have come at a better time and will allow us to make considerable strides in helping the community to get back on its feet.
“We will begin with restoring the campsite, installing water pumps to bring clean running water to the community and training the San so they can welcome travellers and begin to earn income.”
Following the restoration of the campsite, G Adventures has committed to including an overnight camping stay and San-led bushwalk experiences in its 18-to-Thirtysomethings itineraries from March 2023.
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