G Adventures has launched a new brand campaign – Bring on the World campaign.
The campaign also features a new anthem video that “champions real travelers” – those who want to step outside their comfort zone and learn something new about the world, as well as themselves.
The company said that agents can use the video as a tool to market G Adventures’ trips to their customers.
An agent tool kit has also been created that features marketing assets, including social posts, window decals, and consumer flyers, in English, French, and German.
More assets will be added throughout the year as the campaign develops.
The campaign will run across TV and radio channels across the UK throughout June and July, with adverts starring the new video airing on Sky, All4, MTV, Dave and E4.
Bring on the World will be G Adventures’ largest scale brand campaign ever, which celebrates the joy and benefits of travel, says Director of Marketing for Europe, Ant Stone.
“We’re thrilled to introduce our Bring on the World rally cry to the UK market, which inspires travellers to embrace all aspects of small-group travel, from those messy food moments to the beautiful connections made with local communities and fellow travellers they build friendships with along the way.”
Kyle Jordan, Director of Brand and Creative for G Adventures, says the team wanted a bold call to action for this campaign:
“We developed a manifesto for this creative concept that captures the mindset of real travellers. It’s a rally cry for people who love to travel like we do.
“We’ve learned so much over the past three years and this is our opportunity to embrace the world in a thoughtful way.
“This campaign seeks to inspire people to do the same. It’s time to Bring on the World, ” says Jordan.
Agents can access assets for the upcoming campaign by logging in to the new brand campaign agent tool kit, or signing up to the G Adventures Asset Library at this link here.
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