Gold Medal is preparing agents for the busiest sales season of the year by confirming that The Holiday Sale, which agents know and love, will be returning for 2026 peaks.
*All details correct at time of publish (16 December 2025)
Officially launching to agents on 02 January, Gold Medal has combined their most sought-after destinations, resorts and airlines from around the globe into one campaign designed to equip travel agents with all the tools they need to encourage customers to explore the world in 2026 and beyond.
Agents can inspire their customers with the help of Gold Medal’s dedicated online microsite featuring themed destination hubs, expert insight and downloadable assets.
Gold Medal has also produced a 96-page consumer-facing book, which will be mailed to travel agents across the UK from the campaign launch date.
There are 100 specifically-selected holiday offers from regional airports prepared by the brand’s expert team, ready and waiting to be shared across agents’ social channels and window displays.
AGENT INCENTIVE
To celebrate the return of The Holiday Sale for another year, Gold Medal is running their popular Grand Giveaway incentive for agents.
Anyone who makes a package booking with Gold Medal between 27 December 2025 and 28 February 2026 can register for the prize draw, where Gold Medal will be rewarding one agent per week with £1,000 of Farebank Rewards.
This huge giveaway means Gold Medal will be gifting £8,000 in total across the two months of peaks, with the winners being contacted directly and then shared on their Gold Medal Facebook page every Monday.
Sarah Lancashire, Marketing Director, said: “Our priority for the Gold Medal peaks campaign was clear; to deliver marketing that is inspirational, easy to digest, and equipped with all the assets that travel agents will need to convert quickly and confidently.
“Every element of The Holiday Sale has been designed to cut through the noise and maximise performance during the busiest trading period of the year. Alongside this, we’ve strengthened our sales operations support by bolstering the number of colleagues in our sales centre, giving them specialist product training so that there’s always an expert at the end of the phone.
“Our agency sales team on the road are fully equipped to handle any query, big or small, and our offers and products remain firmly market leading. The Holiday Sale is new, improved, and it encapsulates everything that Gold Medal does best.
“We’re ready to support our agents through what is set to be a bumper January and February, helping them to surpass their targets from day one.”
In addition to their Grand Giveaway, Gold Medal’s Farebank Rewards scheme remains in place for all package bookings throughout peaks and beyond.
Agents can earn up to £1,500 in Farebank Rewards on every package booking they make, paid instantly.
Visit www.goldmedal.co.uk for more information.
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