Hong Kong is ready to welcome international visitors once again with the launch of its global promotion campaign “Hello Hong Kong.”
Announced yesterday, the campaign includes 500,000 free air tickets, city-wide offers and “Hong Kong Goodies” vouchers, to entice travellers to experience Hong Kong’s diverse appeal.
Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), said:
“Hong Kong is back on the map for global travellers, with more excitement to offer than ever before.
“We are extending the biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations.
“I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”
At a press conference, HKTB Executive Director Mr Dane Cheng presented the Board’s key strategies and initiatives for reviving tourism which include:
- Saying Hello from Hong Kong to the World
A worldwide campaign to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to Hong Kong.
The campaign includes a series of promotional content, which will be broadcasted on 3,000 platforms worldwide.
A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.
- Welcoming Global Travellers with An Unprecedented Giveaway
500,000 free tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting in March.
An array of offers from over 16,000 outlets across the city have been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors.
This includes at least 1 million “Hong Kong Goodies” vouchers worth over HK$100 each, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, and attractions.
- Showcasing Hong Kong’s New Experiences and Events
New and upgraded attractions will be introduced in the past few years and its all-time iconic experiences.
Most notably the M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, the new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.
Hong Kong will also host a year-round calendar of more than 250 events and festivals across 2023.
Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city.
It also has more than 100 international MICE events planned for 2023, providing excellent platforms for different sectors to seize business opportunities.
For more information, please visit www.discoverhongkong.com/eng.
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