Hotels.com has unveiled its newest creative campaign in the UK, “Find Your Perfect Somewhere”.
The campaign is a series of 30-second ads that was launched to “redefine the travel brand as a hotel matchmaker and not a directory,” said the company in a statement.
This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland.
The company wants to emphasize how Hotels.com can match any traveller and personality type with their perfect somewhere.
The three 30-second ads mimic an online dating profile or personal ad and feature a family beach resort, boutique hotel and business accommodation telling travellers about themselves and describing their ideal guests.
The ads represent popular property types and feature real hotels that guests can reserve on Hotels.com this summer.
Hector Muelas, Senior Vice President of Global Creative at Expedia Group, said: “Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you.
“Just as every traveller is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles – the details that make a stay perfect for you.”
The ad series will make its U.K. television premiere on Saturday, 28th May, during the UEFA Champions League Final as part of Hotels.com’s official travel sponsorship with the league.
The campaign will also be featured across OOH, digital audio, digital video, traditional radio, TV, cinema, programmatic and paid social.
For more information, please visit Hotels.com.
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