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Iberostar Unveils New Creative Campaign

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Iberostar Beachfront Resorts has unveiled its latest creative campaign.

The “You Do You” campaign places guests at the heart of the experience, showcasing how they enjoy carefree holidays, while Iberostar fulfils its commitments to responsible tourism.

While guests “do their thing,” Iberostar takes care of everything else including reducing food waste with Artificial Intelligence, offering a single-use plastic-free experience and working to serve responsibly sourced fish and seafood in all of their hotels by 2025.

The brand is also planting over 19,000 mangroves to protect coastlines, and using electricity from renewable sources in all its hotels in Spain, among many other initiatives.

Sandra Farreró, Chief Brand Officer of Iberostar Hotels & Resorts said:

“At Iberostar, we seize the opportunity to bring sustainability closer to people as a further step towards achieving our 2030 Agenda.

“We are fully aware of the enormous responsibility we have to convey a creative, positive, and inspiring message.

“Therefore, ‘You Do You,’ beyond being our new marketing campaign, is a commitment to our guests.

“While they enjoy their holidays, we take care of everything else, and ‘everything else’ encompasses all that we do to continue working towards a responsible tourism model.

“We believe that humour and empathy are key pillars to reach people.

“We want sustainability to be easy to understand and involve our guests in the positive impact that Iberostar carries out in its nearly 100 hotels while they enjoy their holidays.”

“You Do You” has been developed by the creative agency, McCann, after being appointed by Iberostar.

The campaign is being launched internationally with a clear focus on video storytelling and through a multi-channel media strategy that will be deployed in Spain and in the main key source markets for Iberostar: United States, United Kingdom, Germany, France and Brazil, among others.

With nearly all of its hotels located on the beachfront, Iberostar is the perfect place to spend a holiday by the seaside with family, partners, or friends in top destinations.

The brand says it offers the highest quality services and excellent cuisine. It is an experience where enjoyment, care for the environment and people go hand in hand.

Under its Honest Food philosophy, the company promotes a conscious and healthy lifestyle, offering gastronomic proposals crafted with fresh, homemade ingredients.

With quality, sustainability, and responsible tourism as driving forces of its business, Iberostar places the circular economy at the heart of its strategy.

The company is working on its own 2030 agenda, aiming to be waste-free by 2025, carbon-neutral by 2030, ensure 100% responsibility in its seafood supply chain by 2025, and enhance the health of the ecosystems surrounding its hotels, among other objectives.

For more information, visit Iberostar Beachfront Resorts.

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