Incredible Journeys, the specialist touring brand of Gold Medal Travel Group, has confirmed the return of their highly anticipated Little Book of Incredible Journeys campaign, launching to agents on 02 January 2026, just in time for peaks.
*All details correct at time of publish (19 December 2025)
The Little Book of Incredible Journeys will be categorised by the following touring types: Small Group, Escorted Touring, Luxury Touring, Private and Independent Touring, Rail Journeys, and Expedition & Marine Touring.
Incredible Journeys recognises that touring holidays come in many styles and their aim is always to help agents and their customers to find the perfect match.
This multi-channel campaign will be promoted across digital and printed activity and provide their agent partners with specially created marketing assets, plus the latest insights on how to sell touring holidays throughout peaks.
The 76-page book will be landing with agents from 02 January 2026, and the campaign will remain live until 28 February 2026.
AGENT INCENTIVE
Incredible Journeys is delighted to reveal that from 27 December 2025 agents can register their Incredible Journey package bookings to be in with a chance of joining them on a FAM Trip to explore China, in partnership with Intrepid and Cathay Pacific.
All Incredible Journeys package bookings can be registered for the prize draw, and those who make a package booking including an Intrepid tour and/or a Cathay Pacific flight will receive an additional entry.
There are seven agent places up for grabs, with the winners due to be revealed at the end of the campaign period.
Mark Henderson, Head of Specialist Product, shared: “Escorted and adventure travel continues to grow rapidly, as travellers seek more immersive ways to explore the world along with expert guidance.
“The Little Book of Incredible Journeys is designed to help travel agents convert quickly and confidently, with an experienced team at the end of the phone, who have undergone extensive training to ensure there’s always an expert on hand during the industry’s busiest booking period.
“Over the past year, we’ve continued to invest in and strengthen the Incredible Journeys’ proposition, furthering our relationships with our suppliers and partnering with Tour Amigo to drive efficiency for our sales team colleagues.
“The campaign showcases why expertly guided touring continues to resonate with travellers and gives agents the insight and tools they need to capitalise on this demand during peaks. The lucky agents who secure a place on next year’s FAM will see why this style of holiday is increasingly popular.”
Agents who joined Incredible Journeys’ Master the Market educational programme in 2025 will also be receiving an exclusive booking incentive just for them throughout peaks.
This additional benefit will see one lucky agent win a Discover Sri Lanka touring holiday of their very own by registering their package bookings with the brand. Agents who are eligible to enter this incentive will be informed directly by the Incredible Journeys team.
Visit the Travel Pursuit News Hub for more exciting updates.
